Archive for the ‘Writing’ Category

The Strategy of Basketball

By Joseph Mayernik on March 25th, 2010

I loved to play basketball when I was younger. Though I wasn’t very good at it. My size and skill earned me the nickname “handicap” but I still enjoyed to play. Some of my fondest memories growing up centered around playing pick up basketball at the Genova house—games like 2 on 2, [...]

Tags: , , ,
Posted in Blogging, RAF, Rochester, Writing | No Comments »

February 20 Minutes & a Beer Recap

By Andrea Zuegel on February 17th, 2010

Recap of Website Usability at 20 Minutes and a Beer.

Posted in Brainfood, Creative, Events, Interactive, Marketing, RAF, Recaps, Writing | 1 Comment »

Get Your Freak On.

By Joseph Mayernik on February 14th, 2010

Be judgmental. We insist. That’s what I told the 6 judges from various disciplines that judged the work for the 2010 Addy Awards. And well RAF members, we had a very successful first day here in the suburbs of Chicago, Illinois. They combed through all the print work and were very impressed. [...]

Posted in AAF, Ad Industry, Addys, Creative, Members, Photography, Printing, RAF, Recaps, Rochester, Students, TV, Writing, media | 2 Comments »

Simple, short, and sweet. Period. The end.

By Sharon Harper on October 13th, 2009

Brevity is de rigueur for PR professionals, especially when it comes to pitching—both traditional journalists and bloggers. And while we’re now using social media to assist with these efforts, these tools have created an entirely new dimension of brevity.
A leader in the PR and social media world, Peter Shankman suggests that brevity is among [...]

Posted in Insight, Opinions, Public Relations, RAF, Social Media, Writing | 5 Comments »