RIF RAF :: The Official Blog of the Rochester Advertising Federation » Video

November’s 20 Minutes & a Beer now on Vimeo

Scott Wolf — Sun, 21 Nov 2010 14:53:56 +0000

In case you missed last weeks mobile ad presentation from Butler/Till’s Mike Davis, we recorded and uploaded it to Vimeo. Watch it below or visit http://vimeo.com/17042914

20 Minutes & A Beer is an educational/social program started by the RAF as a way to showcase our local authorities on various topics that are relevant to our industry and market. On Tuesday November 16th at the Tap & Mallet, Mike Davis from Butler/Till gave a talk about trends and possibilities in the world of mobile advertising.

The RAF is the Rochester NY chapter of the National AAF and is a group dedicated to enriching the creative community through programs and sponsorships that educate, celebrate and inspire great work.

The Tap & Mallet is located at 381 Gregory Street, Rochester, NY 14620
(585) 473-0503

- Scott Wolf

In case you missed the last 20 Minutes and a Beer, we got it all on video.

Scott Wolf — Tue, 26 Oct 2010 03:53:35 +0000

Chris Lyons and his freelance insights managed to pack the Tap & Mallet last week. So much so that many of us found ourselves standing in the back or at the bar because there just wasn’t enough room. In case you were one of those unlucky few, or you managed to get a good seat and just want to hear Chris’ presentation again, we captured it all on video and posted it to Vimeo just for you. Watch it below or visit http://vimeo.com/16175466

20 Minutes & A Beer is an educational/social program started by the RAF as a way to showcase our local authorities on various topics that are relevant to our industry and market. On Tuesday October 19th at the Tap & Mallet, Freelance Illustrator Chris Lyons gave a talk about working without a net: Making the jump to freelance.

The RAF is the Rochester NY chapter of the National AAF and is a group dedicated to enriching the creative community through programs and sponsorships that educate, celebrate and inspire great work.

The Tap & Mallet is located at 381 Gregory Street, Rochester, NY 14620
(585) 473-0503

- Scott Wolf

Feast your eyes on the 2009 ADDY Awards intro video

Scott Wolf — Tue, 17 Mar 2009 02:12:24 +0000

You were at the ADDYs right?

No? Well that’s a shame. You missed a great ceremony and an even greater party.

Yes? That’s great, but do you remember any of it past the coat check? I don’t. Well, maybe like 10% of it to be honest. The rest of the time I was downing Dundee and stuffing my face with mashed potatoes and candy cigarettes. One thing I do remember is the awesome intro video / animation created and produced by Dumbwaiter Design. Dumbwaiter was asked by the RAF ADDY committee to come up with a video intro for the awards show that reflected the “Mad Men” theme, and what they came up with was truly exceptional. Here’s the intro in its entirety. Hats off to Dumbwaiter yet again.

—Scott Wolf

Burnett’s ’09 Predictions

Matt Jones — Fri, 23 Jan 2009 19:50:08 +0000

Leo Burnett’s UK office just released predictions for 2009 via Youtube. Here’s an opinionated review:

2 things I like
1. They have a point of view on our times
2. They’re using the web to spread it quickly

3 things I don’t
1. Cliché packed – “pace of change is accelerating”, “tipping point”, “brands are vehicles”; check, check, and check
2. Conventional wisdom packaged as trends, e.g. trust is critical to brands, organizations that go the extra mile will prosper, etc
3. Excessive animation distracts

Skeptics of account planning will find much to dislike (and have). But my own prediction is that it results in client inquiries, i.e. “can you come talk to my team on your ’09 predictions”. Then they can offer specific and actionable suggestions. If that’s the case, score 1 for LB.

What do you think?

Matt Jones

Beautiful Losers Trailer

Scott Wolf — Mon, 05 Jan 2009 14:23:06 +0000

Here’s a look at the trailer for “Beautiful Losers” starring Thomas Campbell, Shepard Fairey, Jo Jackson, Chris Johanson, Margaret Kilgallen, Harmony Korine, Geoff McFetridge, Barry McGee, Mike Mills, Stephen Powers, Ed Templeton, with Cheryl Dunn, Peggy Honeywell, Aaron Rose, and Deanna Templeton.

[youtube JyRAHKTy6hI]

The RAF joined together with AIGA Upstate New York, ArtAwake, Rochester Artech, The Little Theatre, and Second Storie to put on a special free screening of the movie Thursday February 5, 2009 at the Little. You can still register for a free ticket at http://www.beautifullosersrochester.org/. Hope to see everyone there.