Be judgmental. We insist. That’s what I told the 6 judges from various disciplines that judged the work for the 2010 Addy Awards. And well RAF members, we had a very successful first day here in the suburbs of Chicago, Illinois. They combed through all the print work and were very impressed. [...]

Been watching a lot of baseball on TV recently, it being the playoffs and all. Been seeing a lot of commercials over and over again, too … it being the playoffs and all. I like that there’s new work out, and some of it is pretty good. I just wish there was more of it [...]

I’ve been noticing something about today’s popular media: people want to consume their favorite music/tv shows/movies in as many ways as possible. They want to watch it, listen to it, share it with friends, learn more about every aspect of it. Smart marketers have created multiple touchpoints to encourage this interaction.
Maybe I’m late [...]

Unless you are The Biggest Loser.
NBC’s hit reality show The Biggest Loser does more than entertain America while contestants sweat away pounds. The show is a model for appropriate product placement that brings together brands like Subway, Ziploc, Extra Chewing Gum, and Rochester’s own Birds Eye. In an era where consumers fast forward [...]

Interesting alternative to traditional interruption advertising spots.

Ad Age reported on March 16th that a California state rep introduced has H.R. 6209. It is also pleasantly known as the “Commercial Advertisement Loudness Mitigation Act”. What do they want? Softer commercials. When do they want it? During their favorite television shows.
While I get the [...]

if you heart mad men, then you probably caught this clip on SNL over the weekend. and while jon hamm could peddle the pants off anyone, it got me thinking. about the strangest product i’d ever worked on: an estrogen replacement therapy aptly named femring. it was no john ham, and you couldn’t eat [...]

It’s not often you see commercials that continue to make you laugh long after seeing them, but I’d definitely file this spot for Vault Energy Soda under that category.

Hilarious. I’m not sure who’s responsible for the creative, but I do know the first few commercials for Vault (owned by Coca-Cola) were done by Publicis New [...]

forget the economy and global warming and weigh in on an issue that really matters: what’s your fave one show spot? rock the vote here.