Rochester is home to considerable communications talent. On the heels of yet another successful Addy Award ceremony, the Public Relations Society of America Rochester Chapter celebrated the 20th year of its annual PRism Awards program. The event was held on June 11 at Casa Larga Vineyards.
The PRisms acknowledge the highest standards of performance in public [...]

I’ll start by saying I’ve seen this approach succeed twice in the past 3 months, so I’m starting to believe that there may be some merit to it.
I’ve found that clearly identifying and making known what you want out of a situation can do nothing but help your cause.
Most situations have 4 critical [...]

I’m going for a job interview this week. I know the name of my interviewer and her organization. Within 2 minutes I expect to know her background, what she looks like, and whether or not I know anyone who knows her. Yes, I’m talking about LinkedIn.
As a freelancer, I’ve come to rely on tools [...]

while i love my iphone am not afraid to show it, i have to wonder what my new email signature says about me. on-trend early adopter? check. but as a freelancer, it also admits to any client e-mail recipient that i am definitely not in my office. which is exactly where i should be, busily [...]

helloooooooo…is anybody out there? just wondering cuz it gets pretty lonely in here. if you’re listening, i got a proposition for ya. done any good work lately? something you’ve been itching to show off? well, let’s have it. honestly, i’d (heck, we’d) love to see it. and post it here for the other two people [...]

So there I was in Barnes and Noble, nibbling my scone, sipping my Fiji and fueling my creativity with the October 2008 issue of How. Which just so happens to be the Self-Promotion Annual. And right there on page 94 is our 2008 ADDY Best of Show winner, the Rochester International Jazz Festival press kit [...]