We are super proud that not one, but TWO RAF board members will be honored at the Ad Council’s annual Spring Luncheon Celebration on Wednesday, June 3, 2009 at the Hyatt Regency Rochester. Matt Jones of Wegmans and John Myers of John Myers Photography will both receive the organization’s coveted Lantern Award.
Also, Kodak CMO [...]

The “newspaper deathwatch” tale must be the year’s best covered story. In last week’s installment, the Boston Globe faced extinction while Sen. John Kerry convened hearings to discuss how the industry might be preserved (surely a coincidence).
So when you find a newspaper succeeding, it’s worth investigating. Fortunately, we have a hometown example: City [...]

Fuel your creative brain with a Progressive Opening event put on by the George Eastman House and the Rochester Contemporary tomorrow, Friday, May 8.
First, view “Not A Cornfield,” a photography and video installation at the Eastman House that captures the transformation of a 32-acre brownfield in historic central Los Angeles into a cornfield [...]

In my previous blog post, I wrote about Twitter…particularly about its growth rate and how it competes with Facebook. That was not very long ago and, yet, so much has happened since. Oprah endorses the micro-blogging site; Ashton Kutcher is the first to exceed one million followers; and the Rochester community prepares to host its [...]

Nice story in RIT’s news and events column about the award-winning next generation of creative talent the school is putting out. But the real question is: what can we do to keep these hot shots from performing a disappearing act and instead stay right here in Rochester?
— Kate Sonnick

Twitter and Facebook are seasoned veterans of the social media scene. Yet, there continues to be considerable discussion around these two behemoths of late—particularly when it comes to their mind-boggling growth rates.
Twitter is a phenomenon in its own right. With a 1,382% annual growth rate, it’s hard to disagree. There’s even talk about Google acquiring [...]

Looking for something to do this weekend? The man who designed credit sequences for Star Wars, Taxi Driver, the Exorcist among other film classics, will be at the Eastman House this Saturday at 8:00 pm. Title Designer Dan Perri, will present a selection of his clips and discuss his movie career. Mention the RAF and [...]

Thursday, April 2, 2009
6:00 to 9:00 p.m.
Post Central & The Studios at Linden Oaks, 170 Linden Oaks (base level), Rochester, NY 14625
The RAF created this event to assist in preparing our future creative talent in the fields of graphic design, advertising, new media, and copywriting by offering feedback, advice, and career information. Last year’s event [...]

Over the last couple of days, some very nice things have been written about the copy that is part of the Dundee Ales & Lagers rebranding. It’s been very gratifying…and a little embarrassing.
But here’s some insight into what we, on the Dundee team, knew. Packaging sells beer. No one is buying beer because of [...]

The Rochester Artech 2009 Digital Art Exhibition, one of the RAF’s fellow Creativity United organizations, promotes the expression of the arts through digital media and features pieces by high school and college students, and amateur and professional artists from across the Greater Rochester area. The exhibition’s entry deadline has recently been extended to March 6, [...]