The RAF is always looking for ways to strengthen the creative community through events and programs that educate and inspire great work.  The Ad Council of Rochester works on behalf of the non-profits to bring them advertising, marketing, planning and communications know-how.
That being said, this seems like a no-brainer.
 
The Ad Council of Rochester turns [...]

Recap of Website Usability at 20 Minutes and a Beer.

Be judgmental. We insist. That’s what I told the 6 judges from various disciplines that judged the work for the 2010 Addy Awards. And well RAF members, we had a very successful first day here in the suburbs of Chicago, Illinois. They combed through all the print work and were very impressed. [...]

The entries are in. The judging set. The Addy night is being planned. But there is still one more very important piece to this year’s Addy Awards show. The Silver Award.
Last year’s Addy Awards show saw one of Rochester’s most energetic and infectious laughs be honored. Under the theme of [...]

20 minutes and a Beer was again a very successful night. Chris Lyons gave a very inspirational, and motivating talk about the business of freelance. In case you missed it here are the main points of his talk:
1. — Establish a manageable and efficient Business Process:
Discipline is the key, capture and organize [...]

Well a new year brings new resolutions. That one time a year where we get on our soap box and say “I will exercise more,” “I will eat better,” or “I won’t engage in road rage behavior on 590.” Whatever it is, let’s not forget the New Year is a good time to [...]

Last Tuesday, November 17, 2009, Jeff Gabel from Partners + Napier gave a very motivating talk to a packed house at the Tap & Mallet on, “The common constructs of great ideas.” After Jeff’s talk several of RAF members in attendance wanted to know if they could get the list for inspiration. Well, [...]

Have you checked out the new “Marketers’ Constitution” which the Association of National Advertisers (ANA) recently unveiled?
Their goal: Make sure the marketing profession continues to thrive and that it contributes meaninfully to society.
Here are the 10 principles they suggested:
1. Marketing must become increasingly targeted, focused, and personal.
2. Marketing must build real, [...]

I had just about given up on Twitter for the 2nd time. My tweets have been inconsitent and lame (though not inconsistently lame) and I’ve generally found little value. Though I do know the exact travel schedule of many a branding exec. Which is obviously helpful.
Then I came across Lee Clow’s [...]

Coming to you live from Minnesota, where we’ve been in production on 6 new spots for one of our healthcare clients. Shooting and editing is easily my favorite part of my job. You’re finally giving birth to something that (in this case) has been nothing but an idea for months. There’s a confluence of creative [...]