I have been called a flag geek once or twice in my day. I was drawn to the design and bright colors as a child while looking through encyclopedias that can be found in the “wood floor room” back home. Some are simple. Some complex. But they all have meaning. The [...]

Ad Freaks of Rochester, over the past few years it has been a perk of membership to auto-forward all of our Addy winners to the District 2 show in NYC compliments of the RAF. The District 2 show is held in NYC and features work from Manhattan to Buffalo. The ROC represented with 5 [...]

RAF Freelance Expo on Thursday, April 22, and the Memorial Art Gallery from 5:30-7:30pm. RSVP to attend.
If you are a freelancer there is still time to exhibit at the event and showcase your work. RSVP to exhibit.
Marketing directors and agency peeps. Do you use freelancers now? Do you feel you may have [...]

I loved to play basketball when I was younger. Though I wasn’t very good at it. My size and skill earned me the nickname “handicap” but I still enjoyed to play. Some of my fondest memories growing up centered around playing pick up basketball at the Genova house—games like 2 on 2, [...]

Well another addy show is in the books. Congratulations to all the winners.
For all those who may have missed it check out the nice article from the Democrat & Chronicle.
Here is also a link to

The RAF is always looking for ways to strengthen the creative community through events and programs that educate and inspire great work.  The Ad Council of Rochester works on behalf of the non-profits to bring them advertising, marketing, planning and communications know-how.
That being said, this seems like a no-brainer.
 
The Ad Council of Rochester turns [...]

Recap of Website Usability at 20 Minutes and a Beer.

Be judgmental. We insist. That’s what I told the 6 judges from various disciplines that judged the work for the 2010 Addy Awards. And well RAF members, we had a very successful first day here in the suburbs of Chicago, Illinois. They combed through all the print work and were very impressed. [...]

The entries are in. The judging set. The Addy night is being planned. But there is still one more very important piece to this year’s Addy Awards show. The Silver Award.
Last year’s Addy Awards show saw one of Rochester’s most energetic and infectious laughs be honored. Under the theme of [...]

20 minutes and a Beer was again a very successful night. Chris Lyons gave a very inspirational, and motivating talk about the business of freelance. In case you missed it here are the main points of his talk:
1. — Establish a manageable and efficient Business Process:
Discipline is the key, capture and organize [...]