Brevity is de rigueur for PR professionals, especially when it comes to pitching—both traditional journalists and bloggers. And while we’re now using social media to assist with these efforts, these tools have created an entirely new dimension of brevity.
A leader in the PR and social media world, Peter Shankman suggests that brevity is among [...]

Best practices sought for non-profit event marketing.

Rochester is home to considerable communications talent. On the heels of yet another successful Addy Award ceremony, the Public Relations Society of America Rochester Chapter celebrated the 20th year of its annual PRism Awards program. The event was held on June 11 at Casa Larga Vineyards.
The PRisms acknowledge the highest standards of performance in public [...]

We are super proud that not one, but TWO RAF board members will be honored at the Ad Council’s annual Spring Luncheon Celebration on Wednesday, June 3, 2009 at the Hyatt Regency Rochester. Matt Jones of Wegmans and John Myers of John Myers Photography will both receive the organization’s coveted Lantern Award.
Also, Kodak CMO [...]

Twitter and Facebook are seasoned veterans of the social media scene. Yet, there continues to be considerable discussion around these two behemoths of late—particularly when it comes to their mind-boggling growth rates.
Twitter is a phenomenon in its own right. With a 1,382% annual growth rate, it’s hard to disagree. There’s even talk about Google acquiring [...]

I was thrilled to have been chosen as a RIF RAF blogging team member. Ever since, I’ve been looking forward to my inaugural blog post. Yet I’ve also been debating what to write about, because I am a PR girl in RAF’s largely advertising world.
It seems there are several misconceptions about what public relations [...]