Yesterday, in accordance with their expanded mission and year round events, High Falls Film Festival launched its new brand: 360|365 Live Breathe Film. With this, the organization is broadening their mission beyond the traditional week-long film festival to include a year round Shorts Contest and New Director Series. All an effort to engage [...]

Long-time RAF members and supporters Ferdinand Smith and Gregory Smith of Jay Advertising will be inducted into the 2009 Rochester Business Hall of Fame. The induction ceremony will take place on October 7, 2009 and is sponsored by the Rochester Business Journal, Junior Achievement and Rochester Museum & Science Center.

Huge props to David Nardone who scored some more hardware for his trophy shelf at the national ADDY Awards Show & Gala in Atlanta last weekend. David took home National ADDY Gold for his “Houdini” poster series for the Museum of Magic. David also won gold at the district and local levels.
Apparently, advertising talent [...]

We are super proud that not one, but TWO RAF board members will be honored at the Ad Council’s annual Spring Luncheon Celebration on Wednesday, June 3, 2009 at the Hyatt Regency Rochester. Matt Jones of Wegmans and John Myers of John Myers Photography will both receive the organization’s coveted Lantern Award.
Also, Kodak CMO [...]

Ad Age reported on March 16th that a California state rep introduced has H.R. 6209. It is also pleasantly known as the “Commercial Advertisement Loudness Mitigation Act”. What do they want? Softer commercials. When do they want it? During their favorite television shows.
While I get the [...]

I was thrilled to have been chosen as a RIF RAF blogging team member. Ever since, I’ve been looking forward to my inaugural blog post. Yet I’ve also been debating what to write about, because I am a PR girl in RAF’s largely advertising world.
It seems there are several misconceptions about what public relations [...]

Check it: CNN named Rochester the 80th best place to live and launch. We beat out cool cities like Charleston, SC for our pro-biz city government and “abundant recreational offerings.” What do you think about our fair city?

It is with great sadness that many of us say goodbye to our close friend and long-time colleague, Bill Buckett, who passed away the morning of January 28th. Bill was a great talent and a true gentleman, and he will be greatly missed, but always remembered. A memorial service will be held on [...]

Good news if you’re scrambling to get your 2009 RAF ADDY entries in on time. The deadline for entries has been extended until Friday, February 6th, 2009 by 5:00pm. As a reminder, all entries must be mounted, with exception of interactive pieces and broadcast TV or radio work. Please refer to the official rules and [...]

A recent article from AdAge addresses the shifting ground under the traditional agency model. Short story: Agencies built around print and broadcast are perceived by some to be behind the digital curve. As a younger, more digitally-minded generation begins appearing on creative briefs under the title “target”, clients want an agency that [...]