Archive for the ‘Marketing’ Category

February 20 Minutes & a Beer Recap

By Andrea Zuegel on February 17th, 2010

Recap of Website Usability at 20 Minutes and a Beer.

10(+) Rules to Live By

By Sarah Hanson on November 19th, 2009

Have you checked out the new “Marketers’ Constitution” which the Association of National Advertisers (ANA) recently unveiled?
Their goal: Make sure the marketing profession continues to thrive and that it contributes meaninfully to society.
Here are the 10 principles they suggested:
1. Marketing must become increasingly targeted, focused, and personal.
2. Marketing must build real, [...]