Action items make webpages more user-friendly.

Huge props to David Nardone who scored some more hardware for his trophy shelf at the national ADDY Awards Show & Gala in Atlanta last weekend. David took home National ADDY Gold for his “Houdini” poster series for the Museum of Magic. David also won gold at the district and local levels.
Apparently, advertising talent [...]

It was tough getting back to the grind yesterday after a relaxing Memorial Day weekend, which began with a family visit in Connecticut (truly there’s no place like home, but only in small doses…). I grew up in a small town surrounded by state forest with three traffic lights and one recent fast food addition. [...]

The “newspaper deathwatch” tale must be the year’s best covered story. In last week’s installment, the Boston Globe faced extinction while Sen. John Kerry convened hearings to discuss how the industry might be preserved (surely a coincidence).
So when you find a newspaper succeeding, it’s worth investigating. Fortunately, we have a hometown example: City [...]

Fuel your creative brain with a Progressive Opening event put on by the George Eastman House and the Rochester Contemporary tomorrow, Friday, May 8.
First, view “Not A Cornfield,” a photography and video installation at the Eastman House that captures the transformation of a 32-acre brownfield in historic central Los Angeles into a cornfield [...]

“Holy crap! I’m really glad someone is working on that!.” That’s the response The Barbarian Group (TBG) hopes to elicit from visitors to the GE adventure blog . It details behind the scenes action at client General Electric. Works like this: TBG goes on field trips to discover cool things GE [...]

Ok, I personally don’t.
What I mean is that many companies want to—and have always wanted to—reach relatively affluent young men. It’s the golden demographic. Guys with disposable income that they readily spend on beer, gadgets, and shower gel that they hope will have hordes of women chasing them down the street like something out [...]

Looking for something to do this weekend? The man who designed credit sequences for Star Wars, Taxi Driver, the Exorcist among other film classics, will be at the Eastman House this Saturday at 8:00 pm. Title Designer Dan Perri, will present a selection of his clips and discuss his movie career. Mention the RAF and [...]

I’ll start by saying I’ve seen this approach succeed twice in the past 3 months, so I’m starting to believe that there may be some merit to it.
I’ve found that clearly identifying and making known what you want out of a situation can do nothing but help your cause.
Most situations have 4 critical [...]

Over the last couple of days, some very nice things have been written about the copy that is part of the Dundee Ales & Lagers rebranding. It’s been very gratifying…and a little embarrassing.
But here’s some insight into what we, on the Dundee team, knew. Packaging sells beer. No one is buying beer because of [...]