Ok. They don’t uniformally stink. If you want to quickly assess the type of work an agency considers “great”, they can be useful. But visit half a dozen. Right now, I’ll wait here.
Struck by the overwhelming sameness? Like a template was handed out at a 4 A’s conference. Right [...]

Yahoo!’s use of “mega drop-down” navigation provides great usability.

Rochester is home to considerable communications talent. On the heels of yet another successful Addy Award ceremony, the Public Relations Society of America Rochester Chapter celebrated the 20th year of its annual PRism Awards program. The event was held on June 11 at Casa Larga Vineyards.
The PRisms acknowledge the highest standards of performance in public [...]

Interesting alternative to traditional interruption advertising spots.

Introducing the magazine for the totally selfish.
Ever been reading a magazine and wish you didn’t have to skip through all the crap? You know, the articles that no one with a pulse reads. Mine Magazine, a collabo between Time Inc. and Lexus tailors all the articles in the publication directly to you. [...]

“Holy crap! I’m really glad someone is working on that!.” That’s the response The Barbarian Group (TBG) hopes to elicit from visitors to the GE adventure blog . It details behind the scenes action at client General Electric. Works like this: TBG goes on field trips to discover cool things GE [...]

Ok, I personally don’t.
What I mean is that many companies want to—and have always wanted to—reach relatively affluent young men. It’s the golden demographic. Guys with disposable income that they readily spend on beer, gadgets, and shower gel that they hope will have hordes of women chasing them down the street like something out [...]

Can small agencies help us out of the recession? Alex Bogusky thinks so, based on their capacity to behave entrepreneurially in a way big shops can’t. Here’s a quote from his AdAge article:
The reality is they (small shops) can do things for their clients the big monster shops can’t. With fewer people [...]

Something crosses my mind every time I get a pizza from Papa John’s.
I’m just fascinated by the fact that with every single pizza, they include a pepperoncini pepper in the box.
I know, I know…the marginal cost of this is probably a penny per pizza- but it goes a long way for [...]