Category Archives: Events

RAF board members honored; Hayzlett tweets at Ad Council luncheon

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john-myers1matt-jones1We are super proud that not one, but TWO RAF board members will be honored at the Ad Council’s annual Spring Luncheon Celebration on Wednesday, June 3, 2009 at the Hyatt Regency Rochester. Matt Jones of Wegmans and John Myers of John Myers Photography will both receive the organization’s coveted Lantern Award.

Also, Kodak CMO and Twitterer extraordinaire, Jeff Hayzlett will demystify the benefits of tweeting and Joan Rivers celebrity apprenticeship with Donald Trump (still trying to figure out how that is going to work).

This is one of the Ad Council’s largest fundraising events of the year, helping them raise funds in support of their work and the community. Show your support by marking your calendars and reserving your seat or table today!

Keynote Speaker:
Jeffrey Hayzlett, Chief Marketing Officer, Eastman Kodak Company
twitter.com/jeffreyhayzlett

When:
Date: Wednesday, June 3, 2009
Time: Noon

Where:
Hyatt Regency Rochester
125 East Main Street
Rochester, NY 14604
(585) 546-1234

Be on the look out for announcements regarding contests to win prizes via Twitter and Facebook (to be held both prior and during the luncheon!)

Join us to show your support for the Ad Council and its work in the community, and to help us say thanks to some of the people who have made it all possible.

2009 Lantern Award Honorees
Matt Jones, Wegmans Food Markets
John Myers, John Myers Photography

2009 W.B. Potter Founder’s Award Honorees
Water Education Collaborative
SIGMA Marketing Group

2009 Chairman’s Awards
B. Thomas Golisano Foundation
VanDamme Associates

2009 Beacon Award
Catalyst Direct

2009 Legacy Award
Jeff Gutenberg

Registration:

For more info or to reserve a seat, click today.

Gotta go: George & RoCo

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Fuel your creative brain with a Progressive Opening event put on by the George Eastman House and the Rochester Contemporary tomorrow, Friday, May 8.

First, view “Not A Cornfield,” a photography and video installation at the Eastman House that captures the transformation of a 32-acre brownfield in historic central Los Angeles into a cornfield for one agricultural cycle. Meet artist Lauren Bon in person. The project was created to raise questions about the nature of urban public spaces and to convey redemption and hope. Light refreshments will be served, 6 til 8 pm.

Continue your evening at Rochester Contemporary Art Center. View the exhibition in between, featuring paintings and sculptures by Brooklyn-based artists Malin Abrahamsson and Ricky Sears inspired by their first experiences with Rochester’s vacant lots, and visit the P.L.A.N.T. Reading Room. Inspired by the Metabolic Studio, the P.L.A.N.T. Reading Room is a new space dedicated to participatory art practice and a healthier Rochester. (P.L.A.N.T. = Place, Land, Art & Agriculture, Neighbors, and Technology) Light refreshments, 7:30 til 10 pm.

Social media for change

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In my previous blog post, I wrote about Twitter…particularly about its growth rate and how it competes with Facebook. That was not very long ago and, yet, so much has happened since. Oprah endorses the micro-blogging site; Ashton Kutcher is the first to exceed one million followers; and the Rochester community prepares to host its first local Twestival (or “Twitter + Festival”) this evening to support Foodlink.

By leveraging Twitter and other social media, organizers of the Rochester Twestival 4 Foodlink were able to coordinate the event within a short time span, as well as bring to light the hunger crisis within our own community. Tonight’s event has been organized by the same core group of volunteers, who rallied the community’s participation in the global Twestival event back in February.

This was the first event of its kind that united communities worldwide on the same day, using social media to raise money and awareness for the global water crisis. Rochester ranked 18th in overall fundraising out of the more than 200 participating communities, with $2,690 raised for the benefitting non-profit, Charity: Water.

The overarching concept behind the Twestival is “social media for change.” Twitter is not only showing explosive growth in connecting people, but is also becoming a premier technological platform to pay it forward.

Post with Purpose

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National Acrobats of China

National Acrobats of China

My kids recently went to see Nazareth College’s National Acrobats of China performance; absolutely loved it. I had seen a small ad in the paper a while back, but frankly forgot about it. So what prompted me to buy those tickets? Facebook.

My friend Rachel DeGuzman, marketing director at Nazareth College Arts Center, is using Facebook the way organizations should. She not only posts interesting and relevant information (to share with her well-cultivated friends list), she makes it actionable. So, because Rachel posted the acrobats performance it was now “in my face,” where I not only noticed it but could take the follow next steps:

  1. Link to a page where I could buy tickets
  2. Export the event to my calendar
  3. Share the event with other friends

Rachel also kept this post interesting by adding reviews as they appeared in local media. There are plenty of additional next steps you can give your friends for your events: RSVP, share with more friends, comment/vote, etc. This is a truly interactive way to engage.

I’ve used Facebook events for both personal and professional events. The key is to post with purpose: notify your friends about the event, but make sure you give them those next steps to seal the deal.

— Andrea Zuegel

Star Wars title designer in ROC

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danperri

Looking for something to do this weekend? The man who designed credit sequences for Star Wars, Taxi Driver, the Exorcist among other film classics, will be at the Eastman House this Saturday at 8:00 pm. Title Designer Dan Perri, will present a selection of his clips and discuss his movie career. Mention the RAF and you’ll receive a $2 discount at the door. Click here for details.

You’re invited: 10th annual student portfolio review

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Thursday, April 2, 2009
6:00 to 9:00 p.m.
Post Central & The Studios at Linden Oaks, 170 Linden Oaks (base level), Rochester, NY 14625

The RAF created this event to assist in preparing our future creative talent in the fields of graphic design, advertising, new media, and copywriting by offering feedback, advice, and career information. Last year’s event was a big success, with over 50 students in attendance, thanks to the support of faculty members who promoted the program, and encouraged students to register and participate. And of course we couldn’t have pulled this off without the volunteers from our professional creative community that reviewed all the work.

Interested in joining us? All students must register online prior to the event at www.rafconnect.org. Professional creatives that would like to volunteer to review portfolios please contact Bob Kiesow at bkiesow@ardentlearning.com or Anne Esse at anne@anneesse.com. We look forward to seeing you on April 2nd.

Check out photos from the 2009 ADDY Red Carpet!

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2009 ADDY Awards Red CarpetPhotos from the red carpet at the RAF 2009 ADDY Awards are now available for viewing on the RAF’s Flickr photostream. You can get there through the RAF’s photo albums page or go directly to the set on Flickr.

Feel free to comment on the photos and share with others.

(And we’re all about privacy here, so if there are any photos of you you’d like us to take down, drop us an email and we’ll see it gets taken care of.)

— Scott Wolf

Rochester Artech 2009 Digital Art Competition and Exhibition: Call for Entries

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The Rochester Artech 2009 Digital Art Exhibition, one of the RAF’s fellow Creativity United organizations, promotes the expression of the arts through digital media and features pieces by high school and college students, and amateur and professional artists from across the Greater Rochester area. The exhibition’s entry deadline has recently been extended to March 6, 2009, with the winning pieces being put on display at ArtAwake later in the month. For more details and info on how to enter work, visit http://www.rochesterartech.com/ or see below.

Hundreds of dollars will be awarded in this digital art competition, with brackets for professional artists, college students, and high school students.

There are 9 categories to submit in – any art that includes a digital element in its creation or display is eligible!

Submissions will be juried by a panel of faculty and professional artists from across the Genesee Valley region.

Winning pieces will be displayed at ArtAwake on March 27.

This competition is open to everyone in the Rochester area!

Hurry – submission are due by March 2 at midnight!

— Scott Wolf