Gotta go: George & RoCo

Fuel your creative brain with a Progressive Opening event put on by the George Eastman House and the Rochester Contemporary tomorrow, Friday, May 8.

First, view “Not A Cornfield,” a photography and video installation at the Eastman House that captures the transformation of a 32-acre brownfield in historic central Los Angeles into a cornfield for one agricultural cycle. Meet artist Lauren Bon in person. The project was created to raise questions about the nature of urban public spaces and to convey redemption and hope. Light refreshments will be served, 6 til 8 pm.

Continue your evening at Rochester Contemporary Art Center. View the exhibition in between, featuring paintings and sculptures by Brooklyn-based artists Malin Abrahamsson and Ricky Sears inspired by their first experiences with Rochester’s vacant lots, and visit the P.L.A.N.T. Reading Room. Inspired by the Metabolic Studio, the P.L.A.N.T. Reading Room is a new space dedicated to participatory art practice and a healthier Rochester. (P.L.A.N.T. = Place, Land, Art & Agriculture, Neighbors, and Technology) Light refreshments, 7:30 til 10 pm.

What do you want?

I’ll start by saying I’ve seen this approach succeed twice in the past 3 months, so I’m starting to believe that there may be some merit to it.

I’ve found that clearly identifying and making known what you want out of a situation can do nothing but help your cause.

Most situations have 4 critical components:

A) Your current state
B) Your desired state
C) What you are willing to do to get from A to B
D) The person who ultimately has to say yes

We all know what A is. But what often goes unmentioned is B. And if you haven’t made it clear to D what B is, then how can you formulate C?

“I am an intern and I want to be hired.”
“I am an Assistant AE and I want to be an Account Executive.”
“I have a 3.5 GPA and I want to have a 4.0.”

…”and here’s my plan.”

So if you are not where you want to be, consider this approach:

1) Determine B.
2) Put on C on paper and get buy-in from D. Execute the plan and update D frequently on your progress. Keep B top of everybody’s minds.
3) D can’t say no.

So, what’s your plan?

What’s your pepperoncini?

Something crosses my mind every time I get a pizza from Papa John’s.

I’m just fascinated by the fact that with every single pizza, they include a pepperoncini pepper in the box.

I know, I know…the marginal cost of this is probably a penny per pizza- but it goes a long way for me as a marketer.

It reminds me why they are different, why they are better. It brings their brand promise to life. It says to me, “You ordered pizza, we delivered more.”

So, it makes me wonder- what little things can you do for clients and customers to add value and remind them why you are different, why you are better. Because it’s the little things like that which make a brand unique and excite people.

It makes me think, what’s my pepperoncini?

What’s yours?

Powerpoint doesn’t kill people, we do

Death by Powerpoint. If you’re not familiar with the disease, you know some of the contributing factors:
1) reading from slides
2) multiple ideas per slide
3) all text

I could go on (clip art). Suffer through enough of these, and you understand why some audience members leave laptops open (not really, stop that). At any rate, there are short and long term hits to bad presentations. Short term, you fail to persuade, seemingly the point of being there. Long term, you miss an opportunity to demonstrate clear thinking – a unique trait in any industry.

Since bad presenting is pervasive, doing it well may be the easiest way to separate you or your organization from the pack. To help, here are 2 sources of inspiration on the “how” of effective presentations.

1) slide:ology – from Duarte Design, the group that helped Al Gore with his “An Inconvenient Truth” show.
2) Presentation Zen – from Garr Reynolds, an American marketing professor teaching in Japan. Big on eliminating clutter and taking into account how people actually process info. Download the presentation tips – its all there.

A must read for all …

A man sat at a metro station in Washington DC and started to play the violin; it was a cold January morning.
He played six Bach pieces for about 45 minutes.

During that time, since it was rush hour, it was calculated that thousand of people went through the station, most of them on their way to work.

Three minutes went by and a middle aged man noticed there was musician playing. He slowed his pace and stopped for a few seconds and then hurried up to meet his schedule. A minute later, the violinist received his first dollar tip: a woman threw the money in the till and without stopping continued to walk.

A few minutes later, someone leaned against the wall to listen to him, but the man looked at his watch and started to walk again.
Clearly he was late for work.

The one who paid the most attention was a 3 year old boy. His mother tagged him along, hurried but the kid stopped to look at the violinist.
Finally the mother pushed hard and the child continued to walk turning his head all the time. This action was repeated by several other children.
All the parents, without exception, forced them to move on.

In the 45 minutes the musician played, only 6 people stopped and stayed for a while. About 20 gave him money but continued to walk their normal pace. He collected $32. When he finished playing and silence took over, no one noticed it. No one applauded, nor was there any recognition.

No one knew this but the violinist was Joshua Bell, one of the best musicians in the world.
He played one of the most intricate pieces ever written with a violin worth 3.5 million dollars.
Two days before his playing in the subway, Joshua Bell sold out at a theater in Boston and the seats average $100.

This is a real story. Joshua Bell playing incognito in the metro station was organized by the Washington Post as part of an social experiment about perception, taste and priorities of people.

The outlines were: in a commonplace environment at an inappropriate hour:
Do we perceive beauty?
Do we stop to appreciate it?
Do we recognize the talent in an unexpected context?

One of the possible conclusions from this experience could be:
If we do not have a moment to stop and listen to one of the best musicians in the world playing the best music ever written, how many other things are we missing?

Beautiful Losers Trailer

Here’s a look at the trailer for “Beautiful Losers” starring Thomas Campbell, Shepard Fairey, Jo Jackson, Chris Johanson, Margaret Kilgallen, Harmony Korine, Geoff McFetridge, Barry McGee, Mike Mills, Stephen Powers, Ed Templeton, with Cheryl Dunn, Peggy Honeywell, Aaron Rose, and Deanna Templeton.

[youtube JyRAHKTy6hI]

The RAF joined together with AIGA Upstate New York, ArtAwake, Rochester Artech, The Little Theatre, and Second Storie to put on a special free screening of the movie Thursday February 5, 2009 at the Little. You can still register for a free ticket at http://www.beautifullosersrochester.org/. Hope to see everyone there.

Sent from my iPhone.

while i love my iphone am not afraid to show it, i have to wonder what my new email signature says about me. on-trend early adopter? check. but as a freelancer, it also admits to any client e-mail recipient that i am definitely not in my office. which is exactly where i should be, busily branding on their behalf. might as well admit my email was “sent from the elliptical machine at penfield fitness and racquet club”, “sent from my target holiday shopping extravaganza” or “sent from my long-overdue hair appointment at scott miller.”

so i ask you, status symbol sign-off or blatant out-of-office tip-off? discuss.

And so it begins: RifRaf Exhibit

It turns out RifRaf is read by Scott Wolf, my mom, AND Jeremy Schwartz of RAF member Partners & Napier. Thanks Jeremy, for the snappy response and the great work for Kodak Entertainment Imaging. (Click on the image to see the ad bigger.) The film vs. digital argument has been raging for some time now. Living in the birthplace of organic, random, beautiful silver halide crystals, I have definitely drunk the kool-aid: I love film. I’d love to hear what local cinematographers and filmmakers have to say about the subject. Hellooo, Matt EhlersTim WainwrightDavid MarshallTim Beideck…and any of you lurkers out there. Feel free to chime in anytime.

Got some work of your own you’d like to share? Send it along, with a high-res jpg, credits and a brief description.

Here’s the story on this piece:

This is the first of 3 print ads and a link to live online content for a Kodak Entertainment Imaging campaign heralding film capture. We’re letting the industry talk back — in their own, authentic words — against the rising tide of hype revolving around digital capture and reminding motion picture professionals why film remains to be the gold standard for filmmaking. The campaign will culminate in the release of a documentary film which we’re currently editing for an early 2009 release.

The first print ad (attached) features Samuel Bayer, acclaimed commercial and music video director that has brought his vision to ads for Nike, Visa, Volkswagen, and Pepsi and to music videos for Nirvana, David Bowie, Green Day, My Chemical Romance, Sheryl Crow, The Strokes, Smashing Pumpkins and countless others. The ad is currently running in American Cinematographer and other trade pubs.

Check the first of some online content related to the effort.

Credits:
Agency: Partners + Napier
Creative Director: Jeremy Schwartz
Account director: Kurt Jaekel
Account executive: Heather Semmler
Art Director: Jack Jankowski
Designer/Retouching: Jack Jankowski
Copywriter: Scott Allen
Photography: Gabrielle Revere (portraits), Jeremy Schwartz (insets), Justin Arcangeli (product)
Print Production: Doug Hood
Interactive Art Directors: Marcus Lennon, Mike Governale
Interactive Project Manager: Kim Pegg
Interview footage:
Director: Henry Corra
Producer: Jeremy Amar
Kodak Client: Sarabeth Litt, Nicole Phillips

And yes, we shot all content on film, both for print and motion interviews.

Crickets

helloooooooo…is anybody out there? just wondering cuz it gets pretty lonely in here. if you’re listening, i got a proposition for ya. done any good work lately? something you’ve been itching to show off? well, let’s have it. honestly, i’d (heck, we’d) love to see it. and post it here for the other two people who read this blog (not counting my mom, natch). let’s start our own little exhibit of cool work being done in this town. because we both know it IS happening, right? send a nice jpg of your latest and greatest to kate@katesonnick.com and i’ll post it here. be sure to include credits and a brief description of what it was for. students, this includes you, too! show us what you’ve got.