Action items make webpages more user-friendly.

Rochester is home to considerable communications talent. On the heels of yet another successful Addy Award ceremony, the Public Relations Society of America Rochester Chapter celebrated the 20th year of its annual PRism Awards program. The event was held on June 11 at Casa Larga Vineyards.
The PRisms acknowledge the highest standards of performance in public [...]

“Holy crap! I’m really glad someone is working on that!.” That’s the response The Barbarian Group (TBG) hopes to elicit from visitors to the GE adventure blog . It details behind the scenes action at client General Electric. Works like this: TBG goes on field trips to discover cool things GE [...]

Twitter and Facebook are seasoned veterans of the social media scene. Yet, there continues to be considerable discussion around these two behemoths of late—particularly when it comes to their mind-boggling growth rates.
Twitter is a phenomenon in its own right. With a 1,382% annual growth rate, it’s hard to disagree. There’s even talk about Google acquiring [...]

Not sure whether to tweet on Twitter or update your Facebook? Here’s one person’s take on their differing propositions.

Gary Vaynerchuk owns a wine shop in New Jersey named the Wine Library, and also happens to be a social media expert. Now, I understand that you can’t swing a dead cat on the web these days without hitting a “social media expert”, but Gary’s the real deal, i.e. he uses tools like online [...]

Ok, you’d have to know USA Olympic basketball to get that. Even then, it may not make sense. But this does: we recently invited 5 area pro’s to form the RIF RAF blog team.
The group was recruited to represent a range of specialties, and each member will be bringing it a [...]

Death by Powerpoint. If you’re not familiar with the disease, you know some of the contributing factors:
1) reading from slides
2) multiple ideas per slide
3) all text
I could go on (clip art). Suffer through enough of these, and you understand why some audience members leave laptops open (not really, stop that). At any rate, there are [...]

helloooooooo…is anybody out there? just wondering cuz it gets pretty lonely in here. if you’re listening, i got a proposition for ya. done any good work lately? something you’ve been itching to show off? well, let’s have it. honestly, i’d (heck, we’d) love to see it. and post it here for the other two people [...]

a friend of mine just sent me this ceiling mural which is reportedly in some smoking area, whereabouts unknown. i’m reading this book that references an interesting study that correlates with this visual. according to the study, if you want to motivate people to do something, you need to get them to first contemplate their [...]