Be judgmental. We insist. That’s what I told the 6 judges from various disciplines that judged the work for the 2010 Addy Awards. And well RAF members, we had a very successful first day here in the suburbs of Chicago, Illinois. They combed through all the print work and were very impressed. [...]

Huge props to David Nardone who scored some more hardware for his trophy shelf at the national ADDY Awards Show & Gala in Atlanta last weekend. David took home National ADDY Gold for his “Houdini” poster series for the Museum of Magic. David also won gold at the district and local levels.
Apparently, advertising talent [...]

Nice story in RIT’s news and events column about the award-winning next generation of creative talent the school is putting out. But the real question is: what can we do to keep these hot shots from performing a disappearing act and instead stay right here in Rochester?
— Kate Sonnick

By popular demand…I bestow upon you all the official 2009 Addy Award MAD-TINI Recipe. Special thanks to Ann McAllister and Katy Daniels from Monty’s Korner for bringing this to life.
MAD-TINI
3 oz cherry vodka
1/2 oz bourbon
Splash of sour mix
Splash of cranberry juice
Shake in a cocktail shaker, strain sexily into martini glass and garnish [...]

Photos from the red carpet at the RAF 2009 ADDY Awards are now available for viewing on the RAF’s Flickr photostream. You can get there through the RAF’s photo albums page or go directly to the set on Flickr.
Feel free to comment on the photos and share with others.
(And we’re all about privacy [...]

Over the last couple of days, some very nice things have been written about the copy that is part of the Dundee Ales & Lagers rebranding. It’s been very gratifying…and a little embarrassing.
But here’s some insight into what we, on the Dundee team, knew. Packaging sells beer. No one is buying beer because of [...]

You were at the ADDYs right?
No? Well that’s a shame. You missed a great ceremony and an even greater party.
Yes? That’s great, but do you remember any of it past the coat check? I don’t. Well, maybe like 10% of it to be honest. The rest of the time I was downing Dundee and [...]

Just curious.

I was thrilled to have been chosen as a RIF RAF blogging team member. Ever since, I’ve been looking forward to my inaugural blog post. Yet I’ve also been debating what to write about, because I am a PR girl in RAF’s largely advertising world.
It seems there are several misconceptions about what public relations [...]

The RAF has decided to extend the deadline for early bird tickets to the 2009 ADDY Awards and Party to Monday, February 9, 2009. From now until the 9th, tickets to the ADDYs are $60 for members, $70 for non members, and $25 for students.
Tickets purchased after February 9th will increase to $65 for [...]