The Official Blog of the Rochester Advertising Federation
Have you checked out the new “Marketers’ Constitution” which the Association of National Advertisers (ANA) recently unveiled?
Their goal: Make sure the marketing profession continues to thrive and that it contributes meaninfully to society.
Here are the 10 principles they suggested:
1. Marketing must become increasingly targeted, focused, and personal.
2. Marketing must build real, [...]
Yesterday, in accordance with their expanded mission and year round events, High Falls Film Festival launched its new brand: 360|365 Live Breathe Film. With this, the organization is broadening their mission beyond the traditional week-long film festival to include a year round Shorts Contest and New Director Series. All an effort to engage [...]
I had the pleasure of attending Mirren’s new business workshop in NY last week. One highlight was the presentation on latest shopping trends from Mintel’s Krista Faron. The prognosis: Encouraging, especially for any products that can be enjoyed at home, and for high-quality, small indulgences.
Glimpses of improvementKrista shared that the Consumer Confidence Index, which is [...]
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