The Official Blog of the Rochester Advertising Federation
I do love television. I love watching it, I love talking about it, and I love reading recaps of the shows I just watched the night before. It works out well that I am in media so I can pretend that all the tv I watch is necessary research for my job. [...]
Ad Age reported on March 16th that a California state rep introduced has H.R. 6209. It is also pleasantly known as the “Commercial Advertisement Loudness Mitigation Act”. What do they want? Softer commercials. When do they want it? During their favorite television shows.
While I get the [...]
So, the audience watching timeshifted tv has increased by 36% from the previous year. Locally, 26% of Rochesterarians have DVRs. That means more and more people are able to fast forward through your commercials that were so lovingly created. How can we be sure that people are actually seeing the commercials and [...]
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