Author Archive

Freelance Creative Expo Recap

By Kate Sonnick on October 8th, 2008

We held our 6th annual Freelance Creative Expo tonight at the Memorial Art Gallery. Over 30 exhibitors and about 150 attendees participated. I heard a lot of good comments and saw a lot of new faces. Many thanks to Diane Fitzgerald Harris for coordinating. Also, thanks to our great sponsors: Monroe Litho, Brewer & Newell, [...]

EXPO YOURSELF: Exhibit at the RAF Freelance Expo

By Kate Sonnick on September 18th, 2008

THE 6th ANNUAL RAF FREELANCE CREATIVE EXPO IS COMING!!!!
Wednesday, October 8, 2008
Memorial Art Gallery Ballroom
4:30 PM set up for exhibitors
5:30 PM til 7:30 PM complimentary appetizers and cash bar
EXPO YOURSELF IN A GREAT VENUE!
The RAF Freelance Creative Expo is coming up soon in an exciting new venue–the big and beautiful ballroom at the Memorial Art [...]

Coming Oct. 4: Creativity United supports the Rochester Indie Music Fest

By Kate Sonnick on September 3rd, 2008

The RAF is collaborating once again with AIGA to support another inspiring creative endeavor, the Rochester Indie Music Festival. The festival will take place Saturday, October 4 at the Water Street Music Hall. For just 10 bucks, you’ll get to see six emerging national artists including youtube sensation Julia Nunes. Watch this space for more [...]

Free Flicks: American Teen, Vicky Christina Barcelona, Tell No One

By Kate Sonnick on August 22nd, 2008

Creativity United’s free movie night at the Little Theatre on Thursday, August 28, includes some of the best films of the summer.
If you market to teens, have teens, or think you are a teen, you won’t want to miss American Teen. It’s the Sundance sensation that follows the lives of four teenagers: the jock, [...]

Creative Fuel: Free Movie at The Little

By Kate Sonnick on August 18th, 2008

In our continuing quest to connect our creative communications community, we’re collaborating with AIGA to bring you CREATIVITY UNITED. (Geez, alliteration much?) Our first collab will be A LITTLE NIGHT OUT, a free movie and social gathering at The Little Theatre. The event is free with RSVP–just click on the link on our homepage to [...]

Converse Flash on Fire

By Kate Sonnick on July 14th, 2008

check out this amazing series from converse. seriously, you should do it now.

six feet under or over the top?

By Kate Sonnick on April 22nd, 2008

a friend of mine just sent me this ceiling mural which is reportedly in some smoking area, whereabouts unknown. i’m reading this book that references an interesting study that correlates with this visual. according to the study, if you want to motivate people to do something, you need to get them to first contemplate their [...]

it’s the spot, stupid

By Kate Sonnick on April 19th, 2008

forget the economy and global warming and weigh in on an issue that really matters: what’s your fave one show spot? rock the vote here.

what’s it like to be you?

By Kate Sonnick on April 2nd, 2008

Dear:
- Account executives
- Media directors
- Creative directors
- Copywriters
- Graphic designers
- Photographers
- Market researchers
- PR managers
RIT’s American Advertising Federation chapter would like to hear your insights and stories about working in the advertising industry (past or present)! Tell us about how your interests lead you to advertising, how does what you do on a [...]

who’s your laddy?

By Kate Sonnick on April 1st, 2008

this year, we decided to forego paper certificates at the addys in lieu of heavy metal.

addy’s mini-me is small but mighty. lil’ addy was quickly dubbed “laddy” by raf board member anne esse. a scotsman who attended our addy ceremony has informed us that the official spelling is “laddie.” to which we reply, arrrggghhh matey. [...]