Just curious.
Sooo, whaja think of the Addy Awards?
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Author Archives: Kate Sonnick
ROC: Top 100 to live & launch
Check it: CNN named Rochester the 80th best place to live and launch. We beat out cool cities like Charleston, SC for our pro-biz city government and “abundant recreational offerings.” What do you think about our fair city?
EXHIBIT: Martino Flynn builds the buzz
Check out this recent work from the High Falls team at Martino Flynn. We asked art director Paul Hill for the buzz:
What was the reason for the change?
The J.W. Dundee brand was mis-categorized within the beer segment—often being placed with the lower-shelf, sub-premium products. Our client needed to convince retailers and distributors that the J.W. Dundee line of products was worthy of being placed with the higher-end craft beer offerings. Also, due to a lack of strong brand identity, there was no awareness of the relationship between the six different J.W. Dundee product styles.
Why did they decide to drop the JW?
There was no one actually named “JW Dundee” — it was a fictional name created at the inception. “JW” was the original brewmaster’s initials, and “Dundee” is the village in NY where the honey was made. Since there was nothing authentic about the brand name, we decided to shorten it.
How did you come up with the illustrative approach?
For the craft beer audience, whimsical and quirky brands are seen as authentic and “anti-big brewery” — so illustration was the perfect choice.
It’s so tough to get clients to buy off on illustration…how did you do it?
Casting a bee to play a marching drum was just not working… it had to be an illustration. But once the clients saw the infinite possibilities that illustration gave us, they were very receptive.
Tell me about the digital element.
Martino Flynn created the DundeeBeer.com website, including the flash programming, in just under three weeks in order to have the site up during the key summer sell-in period.
Anything else you want to tell us?
Martino Flynn also created a slew of permanent and temporary POS elements to support pubs and retailers.
Props to:
Agency: Martino Flynn
Creative Director: Tim Downs
Copywriter: Duane Bombard
Art Directors: Paul Hill, Lisa Nasca, Sherri Baker
Prepress: Anne Trabold, Steve Safran
Production Supervisor: Matt Rankin
Interactive Developers: Scott Wolf/Pete Fazio
Account Executive: Gina Piendel
Illustrator: Richard Wehrman, Merlinwood
Photography: Studio 2B
Client: High Falls Brewing Company
Clickity:
www.DundeeBeer.com
Fasten your seatbelts.
EXHIBIT: Thanksgiving High
Some people see a leaf. Designer/typographer Tony Zanni of Type High saw a unique creative challenge.
“It started about a year ago when I found a huge maple leaf. It was about 13″ across and 10″ tall—it was like a sheet of paper,” Tony says. “It got me thinking, I wonder if it would hold up in my press.”
So Tony collected a bunch of leaves in various sizes and shapes and took them back to his studio to experiment. It worked. But then it snowed, so Tony decided to wait til this fall to try again.
This year, Tony collected about 80 leaves and brought them back home to flatten under some galleys on his kitchen counter.
He hand-set the text using good ol’ fashioned lead type. The type is 12-point Century Gothic, mixed with Copperplate “because there were no capitol c’s in the Century case, and a little Kabel, because I ran out of lower case e’s.”
After setting the type, Tony locked it up on his 1950′s Line-O-Scribe Sign Press, a 14 X 22 flatbed press. Tony says, “The Line-O-Scribe is one of the most inconsistent presses to work with. Not to mention that leaves don’t exactly have a square edge to start with, so the gripper is pretty useless.”
The veins in the leaves added even more impression issues—not to mention the fragility of the leaves themselves. After trial and error, he got it to work.
“I figured out the best impression pressure and figured out that if I used my fingers in spots to press, the missed ink would still transfer to the leaves where the cylinder didn’t make contact,” Tony said.
Tony printed about 60 Thanksgiving greetings out of the 80 leaves he picked. The rest, he said, went “back into the wild.”
And so it begins: RifRaf Exhibit
It turns out RifRaf is read by Scott Wolf, my mom, AND Jeremy Schwartz of RAF member Partners & Napier. Thanks Jeremy, for the snappy response and the great work for Kodak Entertainment Imaging. (Click on the image to see the ad bigger.) The film vs. digital argument has been raging for some time now. Living in the birthplace of organic, random, beautiful silver halide crystals, I have definitely drunk the kool-aid: I love film. I’d love to hear what local cinematographers and filmmakers have to say about the subject. Hellooo, Matt Ehlers…Tim Wainwright…David Marshall…Tim Beideck…and any of you lurkers out there. Feel free to chime in anytime.
Got some work of your own you’d like to share? Send it along, with a high-res jpg, credits and a brief description.
Here’s the story on this piece:
This is the first of 3 print ads and a link to live online content for a Kodak Entertainment Imaging campaign heralding film capture. We’re letting the industry talk back — in their own, authentic words — against the rising tide of hype revolving around digital capture and reminding motion picture professionals why film remains to be the gold standard for filmmaking. The campaign will culminate in the release of a documentary film which we’re currently editing for an early 2009 release.
The first print ad (attached) features Samuel Bayer, acclaimed commercial and music video director that has brought his vision to ads for Nike, Visa, Volkswagen, and Pepsi and to music videos for Nirvana, David Bowie, Green Day, My Chemical Romance, Sheryl Crow, The Strokes, Smashing Pumpkins and countless others. The ad is currently running in American Cinematographer and other trade pubs.
Check the first of some online content related to the effort.
Credits:
Agency: Partners + Napier
Creative Director: Jeremy Schwartz
Account director: Kurt Jaekel
Account executive: Heather Semmler
Art Director: Jack Jankowski
Designer/Retouching: Jack Jankowski
Copywriter: Scott Allen
Photography: Gabrielle Revere (portraits), Jeremy Schwartz (insets), Justin Arcangeli (product)
Print Production: Doug Hood
Interactive Art Directors: Marcus Lennon, Mike Governale
Interactive Project Manager: Kim Pegg
Interview footage:
Director: Henry Corra
Producer: Jeremy Amar
Kodak Client: Sarabeth Litt, Nicole Phillips
And yes, we shot all content on film, both for print and motion interviews.
Crickets
helloooooooo…is anybody out there? just wondering cuz it gets pretty lonely in here. if you’re listening, i got a proposition for ya. done any good work lately? something you’ve been itching to show off? well, let’s have it. honestly, i’d (heck, we’d) love to see it. and post it here for the other two people who read this blog (not counting my mom, natch). let’s start our own little exhibit of cool work being done in this town. because we both know it IS happening, right? send a nice jpg of your latest and greatest to kate@katesonnick.com and i’ll post it here. be sure to include credits and a brief description of what it was for. students, this includes you, too! show us what you’ve got.
Books for kids
In the spirit of its commitment to education, the American Advertising Federation will hold a three-week nationwide book drive to promote literacy among disadvantaged children and youth. Book drive dates: October 27 – November 18. The drive will be held in conjunction with the Books for Kids Foundation. The new public service project demonstrates the advertising industry’s comprehensive understanding of corporate responsibility and the value and vital importance of education.
The AAF is asking members from its college chapters, clubs and corporate organizations and companies to donate new children’s books in the category of kindergarten through third grade. Books in Spanish are also encouraged. The AAF’s goal is 5,000 new books to be collected from October 27 to November 18, 2008. Donations will be accepted from either individual AAF members or as part of a group donation from a club, college chapter or member company.
Click here to know more.
Membership has its privileges
The American Advertising Federation is excited to offer you an exclusive 35 percent discount to upcoming ad:tech conferences as a benefit of your membership!
ad:tech conference events provide advertising, marketing and technology professionals with speakers, panels and workshops all focused on the media industry. ad:tech conference gives you the opportunity to stay on the cutting edge of the trade with multiple events worldwide.
Upcoming Conference:
ad:tech New York
New York Hilton
November 3–6
Catch Shelly Lazarus as she opens day two of ad:tech New York with her keynote presentation “Dispatches from the Digital Frontier.” The conference features a stellar group of media, agency and brand all-stars from AAF member companies, including: Ogilvy & Mather, MediaVest USA, Initiative Media, Group M Interaction, NYTimes.com, Businessweek.com, CondeNet, Turner, Procter & Gamble and General Mills. Jonathan Klein, president, CNN/U.S., presents the opening keynote on Election Day! Join us for this annual powerhouse event.
Register here and receive a 35 percent discount off the current online rate for a Full Conference Pass! Use code: 35NYE5
AIGA: Get Out the Vote
Our friends at AIGA have a cool event we wanted to tell you about. Come out for cocktails, mingling and plenty of inspiration to get your vote on!
event:
get out the vote poster display
date:
thursday october 30, 6-8pm
venue:
Abilene Bar and Lounge
153 Liberty Pole Way Rochester, NY
description:
-24 juried posters printed by AIGA National will be on display.
-250+ posters will be projected.
View Posters here.
-AIGA Upstate Member, Anna Keeler was selected as one of the twenty-four posters. She will be our guest of honor.
-Posters will be raffled off at event.
More details to come on monday, october 20th, 2008.
Visit the AIGA Upstate New York website for more information.