Author Archive

Sooo, whaja think of the Addy Awards?

By Kate Sonnick on March 15th, 2009

Just curious.

ROC: Top 100 to live & launch

By Kate Sonnick on February 15th, 2009

Check it: CNN named Rochester the 80th best place to live and launch. We beat out cool cities like Charleston, SC for our pro-biz city government and “abundant recreational offerings.” What do you think about our fair city?

EXHIBIT: Martino Flynn builds the buzz

By Kate Sonnick on January 17th, 2009

Check out this recent work from the High Falls team at Martino Flynn. We asked art director Paul Hill for the buzz:
What was the reason for the change?
The J.W. Dundee brand was mis-categorized within the beer segment—often being placed with the lower-shelf, sub-premium products. Our client needed to convince retailers and distributors that the J.W. [...]

Fasten your seatbelts.

By Kate Sonnick on December 12th, 2008

EXHIBIT: Thanksgiving High

By Kate Sonnick on November 24th, 2008

Some people see a leaf. Designer/typographer Tony Zanni of Type High saw a unique creative challenge.
“It started about a year ago when I found a huge maple leaf. It was about 13″ across and 10″ tall—it was like a sheet of paper,” Tony says. “It got me thinking, I wonder if it would hold up [...]

And so it begins: RifRaf Exhibit

By Kate Sonnick on October 29th, 2008

It turns out RifRaf is read by Scott Wolf, my mom, AND Jeremy Schwartz of RAF member Partners & Napier. Thanks Jeremy, for the snappy response and the great work for Kodak Entertainment Imaging. (Click on the image to see the ad bigger.) The film vs. digital argument has been raging for some time [...]

Crickets

By Kate Sonnick on October 29th, 2008

helloooooooo…is anybody out there? just wondering cuz it gets pretty lonely in here. if you’re listening, i got a proposition for ya. done any good work lately? something you’ve been itching to show off? well, let’s have it. honestly, i’d (heck, we’d) love to see it. and post it here for the other two people [...]

Books for kids

By Kate Sonnick on October 27th, 2008

In the spirit of its commitment to education, the American Advertising Federation will hold a three-week nationwide book drive to promote literacy among disadvantaged children and youth. Book drive dates: October 27 – November 18. The drive will be held in conjunction with the Books for Kids Foundation. The new public service project demonstrates the [...]

Membership has its privileges

By Kate Sonnick on October 23rd, 2008

The American Advertising Federation is excited to offer you an exclusive 35 percent discount to upcoming ad:tech conferences as a benefit of your membership!
ad:tech conference events provide advertising, marketing and technology professionals with speakers, panels and workshops all focused on the media industry. ad:tech conference gives you the opportunity to stay on the cutting edge [...]

AIGA: Get Out the Vote

By Kate Sonnick on October 16th, 2008

Our friends at AIGA have a cool event we wanted to tell you about. Come out for cocktails, mingling and plenty of inspiration to get your vote on!
event:
get out the vote poster display
date:
thursday october 30, 6-8pm
venue:
Abilene Bar and Lounge
153 Liberty Pole Way Rochester, NY
description:
-24 juried posters printed by AIGA National will be on [...]