Author Archive

February 20 Minutes & a Beer Recap

By Andrea Zuegel on February 17th, 2010

Recap of Website Usability at 20 Minutes and a Beer.

Non-Profit Matchmaker

By Andrea Zuegel on November 3rd, 2009

Can we find a way to match the large pool of creative students to non-profits in need of some work?

Profiles Get an Upgrade

By Andrea Zuegel on October 8th, 2009

Organizations need to give profile pieces more teeth if they want their message to resonate.

In Any Event

By Andrea Zuegel on September 15th, 2009

Best practices sought for non-profit event marketing.

New Yahoo! Site is Mega Helpful

By Andrea Zuegel on August 14th, 2009

Yahoo!’s use of “mega drop-down” navigation provides great usability.

Next Step Junkie

By Andrea Zuegel on July 16th, 2009

Action items make webpages more user-friendly.

Touchpoints

By Andrea Zuegel on June 18th, 2009

I’ve been noticing something about today’s popular media: people want to consume their favorite music/tv shows/movies in as many ways as possible. They want to watch it, listen to it, share it with friends, learn more about every aspect of it. Smart marketers have created multiple touchpoints to encourage this interaction.
Maybe I’m late [...]

Don’t Interrupt Me; Do Entertain Me

By Andrea Zuegel on May 19th, 2009

Interesting alternative to traditional interruption advertising spots.

Add This!

By Andrea Zuegel on April 28th, 2009

My new must-have website feature? “Add/Share this” button. You know what I’m talking about… you get to the end of a really good article or funny video, and you think, “I have got to pass that along!” Click one little button, and bingo – it either embeds in your Facebook page, [...]

Post with Purpose

By Andrea Zuegel on April 2nd, 2009

Engage people online with good information and next steps.