Monthly Archives: January 2010

Not if, but when you become a freelancer.

Posted on by
Reply

20 minutes and a Beer was again a very successful night. Chris Lyons gave a very inspirational, and motivating talk about the business of freelance. In case you missed it here are the main points of his talk:

1. — Establish a manageable and efficient Business Process:
Discipline is the key, capture and organize contact information, and anticipate the expenses

2. — Professional Support:
Line up your Legal, Financial and IT experts so that they are in place to help you manage through the inevitable disasters that will pop up.

3. — Shameless Self Promotion:
Be relentless promoting yourself. This is no time for stealth marketing.

Thanks Chris! Next talk will be on Tuesday, February 16, 2010. Our very own RAF Communications Chair Andrea Zuegel will present on the topic of Web Design/Usability. See you there! Information on us, beer on you.

And don’t forget, Addy submissions are due this Friday the 29th. You can bet Chris has his in… see point #3.

JOE
Mr. RAF Prez.

Happy New Year from the RAF

Posted on by
Reply

Well a new year brings new resolutions. That one time a year where we get on our soap box and say “I will exercise more,” “I will eat better,” or “I won’t engage in road rage behavior on 590.” Whatever it is, let’s not forget the New Year is a good time to reacquaint ourselves with our brands we have been entrusted with. To maybe look upon the media plan with fresh eyes, or reconsider the concepts behind your next campaign. Are they solid, or are they overweight and in need of a diet?
So what’s your New Year’s Resolution for your brand?

From all of us at the RAF. Happy New Year and here’s to a prosperous 2010. I look forward to the upcoming events like the 20 Minutes & a Beer event with Chris Lyons on the 19th, and of course the Addy Award show on March 12th!

Joe
Mr. RAF Prez.