Last Tuesday, November 17, 2009, Jeff Gabel from Partners + Napier gave a very motivating talk to a packed house at the Tap & Mallet on, “The common constructs of great ideas.” After Jeff’s talk several of RAF members in attendance wanted to know if they could get the list for inspiration. Well, [...]

Have you checked out the new “Marketers’ Constitution” which the Association of National Advertisers (ANA) recently unveiled?
Their goal: Make sure the marketing profession continues to thrive and that it contributes meaninfully to society.
Here are the 10 principles they suggested:
1. Marketing must become increasingly targeted, focused, and personal.
2. Marketing must build real, [...]

I had just about given up on Twitter for the 2nd time. My tweets have been inconsitent and lame (though not inconsistently lame) and I’ve generally found little value. Though I do know the exact travel schedule of many a branding exec. Which is obviously helpful.
Then I came across Lee Clow’s [...]

Coming to you live from Minnesota, where we’ve been in production on 6 new spots for one of our healthcare clients. Shooting and editing is easily my favorite part of my job. You’re finally giving birth to something that (in this case) has been nothing but an idea for months. There’s a confluence of creative [...]

Can we find a way to match the large pool of creative students to non-profits in need of some work?