Comments on: Saturn and the trap of “brand experience” http://www.rafconnect.org/blog/2009/10/01/saturn-and-the-trap-of-brand-experience/?utm_source=rss&utm_medium=rss&utm_campaign=saturn-and-the-trap-of-brand-experience Tue, 19 Apr 2011 07:42:19 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Kate Sonnick http://www.rafconnect.org/blog/2009/10/01/saturn-and-the-trap-of-brand-experience/comment-page-1/#comment-984 Kate Sonnick Fri, 09 Oct 2009 14:00:06 +0000 http://www.rafconnect.com/blog/?p=913#comment-984 interesting post matt. not surprised GM effed it up. look what they did to saab. i would never have bought my mini had they not sucked the life out of that once-iconic brand. btw, remember this "people first" ad? still one of the best ever: http://www.youtube.com/watch?v=e_oWmY_mkCA&feature=related (believe the account had moved from riney to goodby at this point) interesting post matt. not surprised GM effed it up. look what they did to saab. i would never have bought my mini had they not sucked the life out of that once-iconic brand.

btw, remember this “people first” ad? still one of the best ever:
http://www.youtube.com/watch?v=e_oWmY_mkCA&feature=related
(believe the account had moved from riney to goodby at this point)

]]> By: Scott Wolf http://www.rafconnect.org/blog/2009/10/01/saturn-and-the-trap-of-brand-experience/comment-page-1/#comment-905 Scott Wolf Fri, 02 Oct 2009 13:13:43 +0000 http://www.rafconnect.com/blog/?p=913#comment-905 @P.S. Do any of the big agencies still work with politicians on TV ads, or is it pretty much small specialty shops that work off a formula? And do whatever the politicians' advisers say? That's my perception. No Hal Riney's creating real effective ads. I guess there's also a parallel between Saturn and politicians. Politicians sell themselves as being everything the people want and make every effort to separate themselves from their opponents, but how many really "shake things up" once elected? Maybe at first, but eventually they all seem to assimilate. My 2¢. @P.S.

Do any of the big agencies still work with politicians on TV ads, or is it pretty much small specialty shops that work off a formula? And do whatever the politicians’ advisers say? That’s my perception. No Hal Riney’s creating real effective ads.

I guess there’s also a parallel between Saturn and politicians. Politicians sell themselves as being everything the people want and make every effort to separate themselves from their opponents, but how many really “shake things up” once elected? Maybe at first, but eventually they all seem to assimilate. My 2¢.

]]> By: Tweets that mention Saturn and the trap of “brand experience” :: Rif Raf :: The Official Blog of the Rochester Advertising Federation -- Topsy.com http://www.rafconnect.org/blog/2009/10/01/saturn-and-the-trap-of-brand-experience/comment-page-1/#comment-901 Tweets that mention Saturn and the trap of “brand experience” :: Rif Raf :: The Official Blog of the Rochester Advertising Federation -- Topsy.com Fri, 02 Oct 2009 03:47:19 +0000 http://www.rafconnect.com/blog/?p=913#comment-901 [...] This post was mentioned on Twitter by The RAF. The RAF said: Saturn and the trap of “brand experience” http://bit.ly/1tDoLG [...] [...] This post was mentioned on Twitter by The RAF. The RAF said: Saturn and the trap of “brand experience” http://bit.ly/1tDoLG [...]

]]>