Comments on: In Any Event http://www.rafconnect.com/blog/2009/09/15/in-any-event/ The Official Blog of the Rochester Advertising Federation Mon, 03 May 2010 13:58:33 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: matt jones http://www.rafconnect.com/blog/2009/09/15/in-any-event/comment-page-1/#comment-688 matt jones Tue, 15 Sep 2009 18:24:13 +0000 http://www.rafconnect.com/blog/?p=857#comment-688 I guess I don't agree that it's a great time for face to face communication for not for profits. People attend to see and buy stuff. The not for profits, as you describe anyway, aren't participating in the event. They're dragging off it. If the volunteers sign up for it, fine, but its not like there's any built in synergy. As for how they make themselves relevant, maybe they could create art and open up a booth? Or commision a local artist(s) to lend some pieces? That might cause people to take interest in a cause, or at least offer an opeing for the cause "story" . Start with why people are there and connect to it. I guess I don’t agree that it’s a great time for face to face communication for not for profits. People attend to see and buy stuff. The not for profits, as you describe anyway, aren’t participating in the event. They’re dragging off it. If the volunteers sign up for it, fine, but its not like there’s any built in synergy.

As for how they make themselves relevant, maybe they could create art and open up a booth? Or commision a local artist(s) to lend some pieces? That might cause people to take interest in a cause, or at least offer an opeing for the cause “story” .

Start with why people are there and connect to it.

]]>