I had the pleasure of attending Mirren’s new business workshop in NY last week. One highlight was the presentation on latest shopping trends from Mintel’s Krista Faron. The prognosis: Encouraging, especially for any products that can be enjoyed at home, and for high-quality, small indulgences.
Glimpses of improvementKrista shared that the Consumer Confidence Index, which is [...]

Hi, I’m Whit, and I’m a comment junkie. I live for comments. Comments are evidence that people are listening. Comments are testimony that you’ve made someone, somewhere think about something enough that they feel compelled to agree or disagree with you. Comments beget more comments. I only post status updates on Facebook when I think [...]

If you haven’t already, you should definitely make plans to see Art & Copy, playing this week at The Little Theatre. The film, directed by Doug Pray, details the creative genius of several relatively well-known and highly influential advertising creatives, such as George Lois, Mary Wells, Dan Wieden, Lee Clow, Hal Riney, and Rich Silverstein, [...]

Join us tomorrow eve for the inaugural “20 Minutes and a Beer”. The subject is “Social Media” and the expert is Jon Brown from Partners & Napier. Info below, hope to see you there!
Where?
Tap & Mallet
381 Gregory Street
Rochester, NY 14620
What Time?
05:30 to 06:00 PM
How Much?
Free for members,
$4 non-members
Description
Join Jon Brown, Director [...]

This Friday one of the Rochester area’s newest cultural gem’s is having a Grand Opening. Dock 2 Letterpress is a printing company like no other. Specializing in handset typography and printing on antique hand fed printing presses. They celebrate an art form that since the age of computers has gone the way of the [...]

When it comes to social media, some people are keen on writing about the pecan-encrusted tilapia or risotto Milanese they had for dinner. Others—nearly 20 percent of them—are tweeting about brand names or products, according to the “Twitter chief scientist” at Penn State University. He and a doctoral student sought to uncover why [...]

Best practices sought for non-profit event marketing.

Lately, when I’m looking for a bit of evocative inspiration, I’ve been turning to my sense of smell. I’ve read that odors and emotions and memories all meet up in an area called the limbic system to electrify your brain stem and trigger strong memories – so here’s what I did today: I’m working on [...]

Ok. They don’t uniformally stink. If you want to quickly assess the type of work an agency considers “great”, they can be useful. But visit half a dozen. Right now, I’ll wait here.
Struck by the overwhelming sameness? Like a template was handed out at a 4 A’s conference. Right [...]

It seems like only yesterday we were drinking warm beer out of plastic cups at my Klassy Kegger.
Watching Mayor Duffy pose gamely on the ADDY red carpet with two drag queens? That couldn’t have been two years ago.
And let us not forget the sight of a preggers ADDY emcee and RAF VP Robin Lohkamp vamping [...]