Comments on: Product placement is the biggest loser. http://www.rafconnect.org/blog/2009/06/09/product-placement-is-the-biggest-loser/?utm_source=rss&utm_medium=rss&utm_campaign=product-placement-is-the-biggest-loser Tue, 19 Apr 2011 07:42:19 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Product placement is the biggest loser. « http://www.rafconnect.org/blog/2009/06/09/product-placement-is-the-biggest-loser/comment-page-1/#comment-3495 Product placement is the biggest loser. « Thu, 01 Apr 2010 18:00:28 +0000 http://www.rafconnect.com/blog/2009/06/09/product-placement-is-the-biggest-loser/#comment-3495 [...] posted on the RAF Blog on June 9, [...] [...] posted on the RAF Blog on June 9, [...]

]]> By: Joseph Mayernik http://www.rafconnect.org/blog/2009/06/09/product-placement-is-the-biggest-loser/comment-page-1/#comment-168 Joseph Mayernik Wed, 10 Jun 2009 01:14:49 +0000 http://www.rafconnect.com/blog/2009/06/09/product-placement-is-the-biggest-loser/#comment-168 The Office also features Wegmans brand products. I think more for authenticity than product placement. For instance, Wegmans brand cereal is on the fridge in the break room and there was one scene where the cast members were drinking WPOP. The Office also features Wegmans brand products. I think more for authenticity than product placement. For instance, Wegmans brand cereal is on the fridge in the break room and there was one scene where the cast members were drinking WPOP.

]]> By: matt jones http://www.rafconnect.org/blog/2009/06/09/product-placement-is-the-biggest-loser/comment-page-1/#comment-166 matt jones Wed, 10 Jun 2009 00:07:52 +0000 http://www.rafconnect.com/blog/2009/06/09/product-placement-is-the-biggest-loser/#comment-166 Fans of Friday Night Lights (wife is a Texan, so its mandatory) may have picked up on the Applebees placements. Pretty well done. Coach Taylor and family hit it after games, some kids work there too. They don't use it too reverently and it works pretty well. All in all though, not a tactic that most brands have the courage to pull off well. Fans of Friday Night Lights (wife is a Texan, so its mandatory) may have picked up on the Applebees placements. Pretty well done. Coach Taylor and family hit it after games, some kids work there too. They don’t use it too reverently and it works pretty well. All in all though, not a tactic that most brands have the courage to pull off well.

]]> By: Scott Wolf http://www.rafconnect.org/blog/2009/06/09/product-placement-is-the-biggest-loser/comment-page-1/#comment-165 Scott Wolf Tue, 09 Jun 2009 23:02:41 +0000 http://www.rafconnect.com/blog/2009/06/09/product-placement-is-the-biggest-loser/#comment-165 One way to go is have the product placement, but poke fun at the fact that it's part of the show by directing attention to it. Like Alec Baldwin and Tina Fey did with Verizon Wireless in an episode of 30 Rock: http://www.youtube.com/watch?v=d36wUmJGzvA Or like Wayne and Garth: http://www.youtube.com/watch?v=R22qigXhFjk They poke fun, but it's still product placement, and a little less unwelcoming. Maybe it's an SNL thing... One way to go is have the product placement, but poke fun at the fact that it’s part of the show by directing attention to it. Like Alec Baldwin and Tina Fey did with Verizon Wireless in an episode of 30 Rock: http://www.youtube.com/watch?v=d36wUmJGzvA

Or like Wayne and Garth: http://www.youtube.com/watch?v=R22qigXhFjk

They poke fun, but it’s still product placement, and a little less unwelcoming.

Maybe it’s an SNL thing…

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