Archive for May, 2009

The art of WOM

By Sharon Harper on May 27th, 2009

It was tough getting back to the grind yesterday after a relaxing Memorial Day weekend, which began with a family visit in Connecticut (truly there’s no place like home, but only in small doses…). I grew up in a small town surrounded by state forest with three traffic lights and one recent fast food addition. [...]

I love TV!

By Susan Cregan on May 21st, 2009

I do love television. I love watching it, I love talking about it, and I love reading recaps of the shows I just watched the night before. It works out well that I am in media so I can pretend that all the tv I watch is necessary research for my job. [...]

Don’t Interrupt Me; Do Entertain Me

By Andrea Zuegel on May 19th, 2009

Interesting alternative to traditional interruption advertising spots.

RAF board members honored; Hayzlett tweets at Ad Council luncheon

By Kate Sonnick on May 18th, 2009

We are super proud that not one, but TWO RAF board members will be honored at the Ad Council’s annual Spring Luncheon Celebration on Wednesday, June 3, 2009 at the Hyatt Regency Rochester. Matt Jones of Wegmans and John Myers of John Myers Photography will both receive the organization’s coveted Lantern Award.
Also, Kodak CMO [...]

Rochester’s City Newspaper Ducks the Trend

By Matt Jones on May 10th, 2009

The “newspaper deathwatch” tale must be the year’s best covered story. In last week’s installment, the Boston Globe faced extinction while Sen. John Kerry convened hearings to discuss how the industry might be preserved (surely a coincidence).
So when you find a newspaper succeeding, it’s worth investigating. Fortunately, we have a hometown example: City [...]

Gotta go: George & RoCo

By Kate Sonnick on May 7th, 2009

Fuel your creative brain with a Progressive Opening event put on by the George Eastman House and the Rochester Contemporary tomorrow, Friday, May 8.
First, view “Not A Cornfield,” a photography and video installation at the Eastman House that captures the transformation of a 32-acre brownfield in historic central Los Angeles into a cornfield [...]

Hyper-targeting is a game-changer.

By Michael Chatfield on May 6th, 2009

Introducing the magazine for the totally selfish.
Ever been reading a magazine and wish you didn’t have to skip through all the crap? You know, the articles that no one with a pulse reads. Mine Magazine, a collabo between Time Inc. and Lexus tailors all the articles in the publication directly to you. [...]