http://www.rafconnect.org/blog/2009/04/09/social-media-duke-it-out/?utm_source=rss&utm_medium=rss&utm_campaign=social-media-duke-it-out Tue, 19 Apr 2011 07:42:19 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.rafconnect.org/blog/2009/04/09/social-media-duke-it-out/comment-page-1/#comment-131 Sharon Harper Tue, 14 Apr 2009 14:02:00 +0000 http://www.rafconnect.com/Blog/?p=504#comment-131 Very valid point, Paul—even more so when you consider these tumultuous economic times. Zuckerberg may have to consider a shift from his current “growth” strategy and find other means of creating revenue, so we can’t rule out the possibility of a subscription-based FB service in the future. How will people react when they have to pay...will they just move on to the next best “free” site? What would that mean for communicators? Very valid point, Paul—even more so when you consider these tumultuous economic times. Zuckerberg may have to consider a shift from his current “growth” strategy and find other means of creating revenue, so we can’t rule out the possibility of a subscription-based FB service in the future. How will people react when they have to pay…will they just move on to the next best “free” site? What would that mean for communicators?

]]> http://www.rafconnect.org/blog/2009/04/09/social-media-duke-it-out/comment-page-1/#comment-129 Paul Stonier Fri, 10 Apr 2009 14:16:09 +0000 http://www.rafconnect.com/Blog/?p=504#comment-129 It's all about engaging the customer in the most effective way possible and it's all an opt-in situation. The crew at Hubspot has done an awesome job in coining the term, "Inbound Marketing" focusing on the power of engaging the audience in a non-invasive way. Right now, Twitter and Facebook are the main tools in the belts of "inbound marketers", but it is very tough to say where things will go for the two giants. If either one has a shelf-life, it'll probably be related to trying to monetize through requiring to pay for membership. It’s all about engaging the customer in the most effective way possible and it’s all an opt-in situation. The crew at Hubspot has done an awesome job in coining the term, “Inbound Marketing” focusing on the power of engaging the audience in a non-invasive way. Right now, Twitter and Facebook are the main tools in the belts of “inbound marketers”, but it is very tough to say where things will go for the two giants. If either one has a shelf-life, it’ll probably be related to trying to monetize through requiring to pay for membership.

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