Archive for April, 2009

Social media for change

By Sharon Harper on April 30th, 2009

In my previous blog post, I wrote about Twitter…particularly about its growth rate and how it competes with Facebook. That was not very long ago and, yet, so much has happened since. Oprah endorses the micro-blogging site; Ashton Kutcher is the first to exceed one million followers; and the Rochester community prepares to host its [...]

Add This!

By Andrea Zuegel on April 28th, 2009

My new must-have website feature? “Add/Share this” button. You know what I’m talking about… you get to the end of a really good article or funny video, and you think, “I have got to pass that along!” Click one little button, and bingo – it either embeds in your Facebook page, [...]

June 10: RAF Winetasting

By Kate Sonnick on April 27th, 2009

John Myers Photography is hosting our next RAF event, a winetasting. Mark your calendar in sharpie: Wednesday, June 10, 5 til 8 pm. More details to come soon.

RIT’s Young Guns: Escape from Rochester?

By Kate Sonnick on April 21st, 2009

Nice story in RIT’s news and events column about the award-winning next generation of creative talent the school is putting out. But the real question is: what can we do to keep these hot shots from performing a disappearing act and instead stay right here in Rochester?
— Kate Sonnick

The Barbarian Group’s Adventure

By Matt Jones on April 14th, 2009

“Holy crap! I’m really glad someone is working on that!.” That’s the response The Barbarian Group (TBG) hopes to elicit from visitors to the GE adventure blog . It details behind the scenes action at client General Electric. Works like this: TBG goes on field trips to discover cool things GE [...]

Social media duke it out

By Sharon Harper on April 9th, 2009

Twitter and Facebook are seasoned veterans of the social media scene. Yet, there continues to be considerable discussion around these two behemoths of late—particularly when it comes to their mind-boggling growth rates.
Twitter is a phenomenon in its own right. With a 1,382% annual growth rate, it’s hard to disagree. There’s even talk about Google acquiring [...]

I want a young man with a good income

By Duane Bombard on April 8th, 2009

Ok, I personally don’t.
What I mean is that many companies want to—and have always wanted to—reach relatively affluent young men. It’s the golden demographic. Guys with disposable income that they readily spend on beer, gadgets, and shower gel that they hope will have hordes of women chasing them down the street like something out [...]

Jacek Utko designs a better newspaper

By Matt Jones on April 3rd, 2009

The daily newspaper model is dying. Readers moved to the web, where it’s hard to earn adequate subscription or ad dollars. The other revenue stream, classifieds, was upended by craigslist.
Smart people are trying to create a model to save not the medium (print) but the institution (journalism). I-tune like micropayments for [...]

Stop! My ears are bleeding

By Susan Cregan on April 2nd, 2009

Ad Age reported on March 16th that a California state rep introduced has H.R. 6209. It is also pleasantly known as the “Commercial Advertisement Loudness Mitigation Act”. What do they want? Softer commercials. When do they want it? During their favorite television shows.
While I get the [...]

Post with Purpose

By Andrea Zuegel on April 2nd, 2009

Engage people online with good information and next steps.