http://www.rafconnect.com/blog/2009/03/17/a-picture-is-worth-a-thousand-copywriters/ The Official Blog of the Rochester Advertising Federation Mon, 03 May 2010 13:58:33 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.rafconnect.com/blog/2009/03/17/a-picture-is-worth-a-thousand-copywriters/comment-page-1/#comment-118 charlie rillarum Tue, 17 Mar 2009 19:43:18 +0000 http://www.rafconnect.com/Blog/?p=402#comment-118 Sure, great design and copy, but it was the punctuation that finally persuaded me to buy that six. Sure, great design and copy, but it was the punctuation that finally persuaded me to buy that six.

]]> http://www.rafconnect.com/blog/2009/03/17/a-picture-is-worth-a-thousand-copywriters/comment-page-1/#comment-117 D Tue, 17 Mar 2009 18:16:08 +0000 http://www.rafconnect.com/Blog/?p=402#comment-117 I only half agree. When venturing outside of the norm (in the case of beer that would be Bud, Miller, Corona, ect.), the LOOK will pull people in. But it's what the [package] [bottle] [poster] SAYS that usually hooks people & solidifies their decision to purchase. Don't sell yourself short. No pun intended :-) I only half agree. When venturing outside of the norm (in the case of beer that would be Bud, Miller, Corona, ect.), the LOOK will pull people in. But it’s what the [package] [bottle] [poster] SAYS that usually hooks people & solidifies their decision to purchase. Don’t sell yourself short. No pun intended

]]> http://www.rafconnect.com/blog/2009/03/17/a-picture-is-worth-a-thousand-copywriters/comment-page-1/#comment-116 Andrea Zuegel Tue, 17 Mar 2009 12:21:35 +0000 http://www.rafconnect.com/Blog/?p=402#comment-116 That said, I found the copy on the packaging to be one of the only places that finally explained to me (in terms a non-beer expert could understand) the different flavors associated with ale, porter, etc. While I didn't buy the beer because of it, I definitely repurchased because of it. Better yet, I've told at least 2-3 friends about it, specifically because of that copy. Kudos!! That said, I found the copy on the packaging to be one of the only places that finally explained to me (in terms a non-beer expert could understand) the different flavors associated with ale, porter, etc. While I didn’t buy the beer because of it, I definitely repurchased because of it. Better yet, I’ve told at least 2-3 friends about it, specifically because of that copy. Kudos!!

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