Archive for March, 2009

Star Wars title designer in ROC

By Kate Sonnick on March 31st, 2009

Looking for something to do this weekend? The man who designed credit sequences for Star Wars, Taxi Driver, the Exorcist among other film classics, will be at the Eastman House this Saturday at 8:00 pm. Title Designer Dan Perri, will present a selection of his clips and discuss his movie career. Mention the RAF and [...]

What do you want?

By Michael Chatfield on March 27th, 2009

I’ll start by saying I’ve seen this approach succeed twice in the past 3 months, so I’m starting to believe that there may be some merit to it.
I’ve found that clearly identifying and making known what you want out of a situation can do nothing but help your cause.
Most situations have 4 critical [...]

Ignore

By Kate Sonnick on March 25th, 2009

I am on Flickr, Blogger, Facebook, Twitter, Adgabber and even a social network just for knitters called Ravelry. But I am no equal opportunity social networker. For example, I can’t bring myself to join LinkedIn. People keep sending me invites. I keep ignoring them. With mounting guilt, I admit. I just have this perception of [...]

Small agencies rescue the country

By Matt Jones on March 23rd, 2009

Can small agencies help us out of the recession? Alex Bogusky thinks so, based on their capacity to behave entrepreneurially in a way big shops can’t. Here’s a quote from his AdAge article:
The reality is they (small shops) can do things for their clients the big monster shops can’t. With fewer people [...]

You’re invited: 10th annual student portfolio review

By Anne Esse on March 18th, 2009

Thursday, April 2, 2009
6:00 to 9:00 p.m.
Post Central & The Studios at Linden Oaks, 170 Linden Oaks (base level), Rochester, NY 14625
The RAF created this event to assist in preparing our future creative talent in the fields of graphic design, advertising, new media, and copywriting by offering feedback, advice, and career information. Last year’s event [...]

Betty knows what she wants. She wants a Mad-tini.

By Michael Chatfield on March 17th, 2009

By popular demand…I bestow upon you all the official 2009 Addy Award MAD-TINI Recipe. Special thanks to Ann McAllister and Katy Daniels from Monty’s Korner for bringing this to life.
MAD-TINI
3 oz cherry vodka
1/2 oz bourbon
Splash of sour mix
Splash of cranberry juice
Shake in a cocktail shaker, strain sexily into martini glass and garnish [...]

Check out photos from the 2009 ADDY Red Carpet!

By Scott Wolf on March 17th, 2009

Photos from the red carpet at the RAF 2009 ADDY Awards are now available for viewing on the RAF’s Flickr photostream. You can get there through the RAF’s photo albums page or go directly to the set on Flickr.
Feel free to comment on the photos and share with others.
(And we’re all about privacy [...]

A picture is worth a thousand copywriters

By Duane Bombard on March 17th, 2009

Over the last couple of days, some very nice things have been written about the copy that is part of the Dundee Ales & Lagers rebranding. It’s been very gratifying…and a little embarrassing.
But here’s some insight into what we, on the Dundee team, knew. Packaging sells beer. No one is buying beer because of [...]

Feast your eyes on the 2009 ADDY Awards intro video

By Scott Wolf on March 16th, 2009

You were at the ADDYs right?
No? Well that’s a shame. You missed a great ceremony and an even greater party.
Yes? That’s great, but do you remember any of it past the coat check? I don’t. Well, maybe like 10% of it to be honest. The rest of the time I was downing Dundee and [...]

Facebook v. Twitter

By Andrea Zuegel on March 16th, 2009

Not sure whether to tweet on Twitter or update your Facebook? Here’s one person’s take on their differing propositions.