Kodak.com shows the way
By Matt Jones
Keeping a strong idea intact through each stage of the creative development process isn’t for sissies. But if you think its tough when developing a print ad, try designing a homepage. The process begins with good intentions – make it intuitive, prioritize messaging, retain the brand’s distinctive qualities, etc. – but can quickly devolve into a land rush.
So congrats to Kodak on their re-designed homepage. Usable, impactful, true to the brand. Downright gutsy. And check out this post from Paulette at Kodak’s blog for a visual description of the process. Sounds like the tight timeline helped – if it’s due tomorrow, it doesn’t sit in approval meetings subject to over thinking.
If you still want more, visit Canon for a comparison. Which company looks like they have passion for the business?
Matt Jones
February 5th, 2009 at 2:34 pm
that is cool! and i love how they have the little link to submit a pic of your own. and, yeahhhh, canon…really? wow. that is sad. but so is this: my husband just gave me a canon digital camera for my birthday. he was also looking at a kodak model, but the guy at the store (located right here in our fair city) talked him out of it.