The Official Blog of the Rochester Advertising Federation
Some people see a leaf. Designer/typographer Tony Zanni of Type High saw a unique creative challenge.
“It started about a year ago when I found a huge maple leaf. It was about 13″ across and 10″ tall—it was like a sheet of paper,” Tony says. “It got me thinking, I wonder if it would hold up [...]
A recent article from AdAge addresses the shifting ground under the traditional agency model. Short story: Agencies built around print and broadcast are perceived by some to be behind the digital curve. As a younger, more digitally-minded generation begins appearing on creative briefs under the title “target”, clients want an agency that [...]
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