Comments on: six feet under or over the top? http://www.rafconnect.org/blog/2008/04/22/six-feet-under-or-over-the-top/?utm_source=rss&utm_medium=rss&utm_campaign=six-feet-under-or-over-the-top Tue, 19 Apr 2011 07:42:19 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Does Fear Persuade Or Paralyze? | Turn On Your Marketing http://www.rafconnect.org/blog/2008/04/22/six-feet-under-or-over-the-top/comment-page-1/#comment-72 Does Fear Persuade Or Paralyze? | Turn On Your Marketing Fri, 27 Feb 2009 01:27:32 +0000 http://www.rafconnect.com/Blog/?p=16#comment-72 [...] Rochester Advertising Federation posted this interesting mural which is purportedly in a smoking area. It’s suppose to [...] [...] Rochester Advertising Federation posted this interesting mural which is purportedly in a smoking area. It’s suppose to [...]

]]> By: Jesse Kanclerz http://www.rafconnect.org/blog/2008/04/22/six-feet-under-or-over-the-top/comment-page-1/#comment-10 Jesse Kanclerz Tue, 08 Jul 2008 01:56:55 +0000 http://www.rafconnect.com/Blog/?p=16#comment-10 Hi Kate, I agree fear can be a significant motivator to get people to act, in this case to quit smoking. The same could be said of getting people to exercise. In my case, I hit the gym because I'm afraid of ending up with a pot bellied stove for a stomach, less so for the vision of a six pack. However, fear is not a long term motivator. I get complacent when I see myself improving, or frustrated at not seeing results, either way I start to slack off. The same for smokers, which explains the high relapse rate, not to mention the whole addiction to nicotine bit. While fear can definitely be part of the marketing repertoire, it has to be followed up with positive encouragement for maintaining motivation throughout the long term. Wouldn't you agree? P.S. You've added another book to my summer reading list. Hi Kate,

I agree fear can be a significant motivator to get people to act, in this case to quit smoking. The same could be said of getting people to exercise. In my case, I hit the gym because I’m afraid of ending up with a pot bellied stove for a stomach, less so for the vision of a six pack.

However, fear is not a long term motivator. I get complacent when I see myself improving, or frustrated at not seeing results, either way I start to slack off. The same for smokers, which explains the high relapse rate, not to mention the whole addiction to nicotine bit.

While fear can definitely be part of the marketing repertoire, it has to be followed up with positive encouragement for maintaining motivation throughout the long term.

Wouldn’t you agree?

P.S. You’ve added another book to my summer reading list.

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