a friend of mine just sent me this ceiling mural which is reportedly in some smoking area, whereabouts unknown. i’m reading this book that references an interesting study that correlates with this visual. according to the study, if you want to motivate people to do something, you need to get them to first contemplate their [...]

On April 16, 2008 the Ninth Annual 2008 RAF Student Portfolio Review brought out the future stars in the fields of graphic design, advertising, new media, and copywriting. This one-night-only program was open to all senior-year college students with portfolios. The event was a big success, with over 50 students in attendance. But as Bob [...]

forget the economy and global warming and weigh in on an issue that really matters: what’s your fave one show spot? rock the vote here.

Dear:
- Account executives
- Media directors
- Creative directors
- Copywriters
- Graphic designers
- Photographers
- Market researchers
- PR managers
RIT’s American Advertising Federation chapter would like to hear your insights and stories about working in the advertising industry (past or present)! Tell us about how your interests lead you to advertising, how does what you do on a [...]

this year, we decided to forego paper certificates at the addys in lieu of heavy metal.

addy’s mini-me is small but mighty. lil’ addy was quickly dubbed “laddy” by raf board member anne esse. a scotsman who attended our addy ceremony has informed us that the official spelling is “laddie.” to which we reply, arrrggghhh matey. [...]