check out this amazing series from converse. seriously, you should do it now.

The RAF, a contributing member of the Advertising Council of Rochester, wants you to be among the first to know about the Ad Council’s annual golf tournament. It’s their largest fundraiser of the year, and it’s another great chance for you to connect your colleagues, friends, and co-workers. Even if you’re not a golfer, plan to join the Ad Council for a reception and dinner in the afternoon. They’re working on some fantastic auction items, contests, and prizes, so there will be something for everyone! Details and registration info is as follows:

Tuesday, August 19, 2008
Shadow Pines & Greystone
10am shotgun start
3-6pm reception, silent auction, and dinner at the Pines

Special pricing is available for all Contributing Members:
$130/player
$470/foursome
$40/person reception only

Register today by calling 585-442-0200 x4 or by emailing info@adcouncilroch.org.

Online registration will be available shortly.
Sponsorship opportunities are still available!
Corporate sponsorships range from $150-$5,000 and have graduated benefits. Want course preference? All sponsors at $1,000+ can choose which course they want to play on - guaranteed.

Please contact Adrienne Frank if you’re interested in learning more.

A Student Silver ADDY^® is awarded to local Geneseo student Ivan Cash who succeeded against tens of thousands of competitors on a national level.

SUNY Geneseo senior Ivan Cash was recently announced as a 2008 National ADDY^® Award winner, earning a Student Silver ADDY^®. Conducted by the American Advertising Federation, The ADDYs^® are the advertising industry’s largest and most representative competition, attracting over 50,000 entries every year. Before placing at the national level, the campaign advanced through three-tiers, winning at both the local Rochester area level and the subsequent district level, which includes submissions from New York, New Jersey, Pennsylvania, Delaware, Maryland and Washington D.C. The national award ceremony takes place June 10, in Atlanta, GA.

The winning advertising campaign entails two interactive pieces whose aim is to promote literacy on behalf of the worldwide ProLiteracy organization based in Syracuse, NY. The ads, which are suited to run in a magazine, use folds to juxtapose gibberish words with legible text, giving the illusion of illiteracy that creates a powerful impact. The campaign received a student silver medal at the South African Loerie Awards in July of 2007. Cash, who is a communication major and graphics production minor, is responsible for the art direction and design of the winning campaign, while South African student Logan Broadley, of the Red and Yellow school in Cape Town, served as copywriter. The two students worked together while Cash studied abroad during the 2007 spring semester. Graduating on the 17th of May, Cash has an online portfolio available at www.ivancash.com.

Congratulations Ivan.

a friend of mine just sent me this ceiling mural which is reportedly in some smoking area, whereabouts unknown. i’m reading this book that references an interesting study that correlates with this visual. according to the study, if you want to motivate people to do something, you need to get them to first contemplate their own death. soooo, what do you think? is anyone even out there?? helloooooo?

On April 16, 2008 the Ninth Annual 2008 RAF Student Portfolio Review brought out the future stars in the fields of graphic design, advertising, new media, and copywriting. This one-night-only program was open to all senior-year college students with portfolios. The event was a big success, with over 50 students in attendance. But as Bob Kiesow, RAF Education Committee member, explains, “the event would be nonexistent if it weren’t for the 20 volunteer creative directors from the Rochester area who gave up their evening to review portfolios and offer the students feedback and career advice.”

A special RAF thank you to the event hosts: Post Central and The Studios.

Also, be sure to check out the photo album for this event.

forget the economy and global warming and weigh in on an issue that really matters: what’s your fave one show spot? rock the vote here.

Dear:
- Account executives
- Media directors
- Creative directors
- Copywriters
- Graphic designers
- Photographers
- Market researchers
- PR managers

RIT’s American Advertising Federation chapter would like to hear your insights and stories about working in the advertising industry (past or present)! Tell us about how your interests lead you to advertising, how does what you do on a daily basis differ from what you may have expected going in, what your experiences have taught you, how do you collaborate with others in your field, what are the ethical choices you have made, and what makes you proud to be in advertising?

We want speakers for the spring quarter and fall quarter!
If you’re willing to share your time and stories, please contact Dawn Dewald at dad5955@rit.edu or (307)-277-0557.

this year, we decided to forego paper certificates at the addys in lieu of heavy metal.

addy’s mini-me is small but mighty. lil’ addy was quickly dubbed “laddy” by raf board member anne esse. a scotsman who attended our addy ceremony has informed us that the official spelling is “laddie.” to which we reply, arrrggghhh matey.

so, what do you think of our new laddy?

On September 20th the RAF hosted a creative SPEEDATE event that connected area college students with communication professionals. It was the first time we’d ever hosted an event like this. Students got a chance to meet one-on-one with professionals, speed-date style, who answered industry questions, offered advice and made them feel like they were part of our creative community. The pros walked away re-energized by the experience. We got such great feedback from both groups that we’re planning another SPEEDATE for late October. The RAF plans to launch a mentorship program in late Fall to keep this great connection between students and professionals ongoing. Stay tuned for details.

Thanks to our sponsors: Eagle Productivity Solutions, RIT, and Dumbwaiter Design.